What is Winter Care Lotion?
Winter care lotions are basically low-viscosity fluids that are applied to unbroken skin. Winter care lotions are used as a moisturizer that gives optimum hydration and nourishment to dry skin in winters. A good winter care lotion is an essential part of a good skincare regime. Winter care creams are suitable for the three types of face skins, i.e. normal, oily and dry. Many winter care face creams are designed to reduce the signs of peeling and repair fragile face skin due to winter dryness. The strong moisturizing formula in face cream also fulfills the therapeutic purpose of consumers during winters. The young population, the especially huge population of teens is likely to be a reason for fuelling the growth of the winter care creams market in the forecast period.
The market study is broken down by Type (Dry Skins, Normal Skins and Oily Skins), by Application (Men, Women and Children) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Vendors from European and United States will contribute to the maximum growth of Global Winter Care Lotion market throughout the predicted period.
The Estée Lauder Companies, Inc. (United States), L’Oréal S.A. (France), Coty (United States), Unilever (United Kingdom), SkinCeuticals (United States), SkinMedica Inc. (United States), Obagi (United States), Avène (France), Johnson and Johnson (United States), Avon Products, Inc. (United Kingdom), EMINENCE ORGANIC SKIN CARE (United States) and Colgate-Palmolive (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Beiersdorf Inc. (Germany), Drunk Elephant (United States), Premium cosmetics (United Kingdom) and OK Life Care (India).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Winter Care Lotion market by Type, Application and Region.
On the basis of geography, the market of Winter Care Lotion has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Winter Care Lotion market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. 50 ML will boost the Winter Care Lotion market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 12th December 2019, OK Life Care has launched a new awaited product which is a winter cream that is Better U.
Market Trend
- Product Innovation According To Customer Preferences
- Attractive Promotional and Marketing Strategies with Celebrity Endorsements
Market Drivers
- Growing Need for Skin Care Products Owing To Changing Climatic Conditions
- Changing Lifestyle Standard Fuelled By Rising in Disposable Income
- Increasing Demand from the Working Women Population
Opportunities
- Increasing Online Sales Channel for Winter Care Lotion
- Growing Demand for Organic and Natural Skin Care Products
Restraints
- Side Effects of Chemical Based Cosmetics
Challenges
- Easy Availability of Forged Products
- High Competition by Low Priced Alternatives
Key Target Audience
Winter Care Lotion Manufacturers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
About Approach
During this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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