Oryzenin is a storage protein found in the seeds of rice. It is a lactose-free and non-allergen protein source containing approximately 75-90% of the rice protein contents. The rising occurrences of celiac diseases have increased the consumption of use oryzenin in the last few years. As oryzenin can increase skeletal and muscle power it is widely used as protein by sportspersons. Also, oryzenin is an excellent alternative for people with celiac diseases due its easy-to-digest properties. The increase in demand for health-conscious food and beverages is expected to drive the market growth in the forecast period.This growth is primarily driven by Increasing Demand for Rice Protein Due to Its Functional Properties, Growing Health Consciousness of Consumers and Cost-Effective Production of Plant Protein.
Globally, a noticeable market trend is evident Trend for Organic Rice Protein. Major Vendors, such as Aidp Inc. (United States), BENEO GmbH (Germany), Kerry Group PLC (Ireland), Shenzhen Beike Biotechnology Co. Ltd. (China), Axiom Foods, Inc. (United States), Golden Grain Group Limited(China), Ribus, Inc. (United States), Rice bran Technologies, Inc. (United States), Bioway (Xi’An) Organic Ingredients Co., Ltd. (China), Now Foods (United States) and AIDP, Inc. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
- Increasing Demand for Rice Protein Due to Its Functional Properties
- Growing Health Consciousness of Consumers
- Cost-Effective Production of Plant Protein
- Trend for Organic Rice Protein
- Rice Protein Still at Development Stage
Demand for Rice Protein by Consumers Seeking for Non-Allergen, Lactose-Free, and Gluten-Free Source of Protein
Availability of Alternative Such as Existing Plant Proteins
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