Content protection and watermarking is the process of superimposing a logo for document or image file for its copyright protection and marketing of digital works. Different content created by end use industries need protection from duplication and hence, content owner’s leads to adopt content protection and watermarking solutions. More digitized platforms has increased availability of content on several platforms for consumers. DVD, Blu-Ray Disc, and iTunes- OOT platforms are used to serve consumers with good content. However, piracy threat may harm its quality and hence content protection technologies are incorporated to control access and limits its unauthorized copying and redistribution.This growth is primarily driven by Preference for the Use of Sophisticated Set of Computations Software for Content Protection and its Management Is Driving the Demand for Content Protection and Watermarking and Rising Demand with Augmenting Expenditure of Media and Entertainment industry.
Globally, a noticeable market trend is evident Growing Adoption of Digital Watermarking which Provides End to End Protection Solutions Which Further To Reduce Overall Maintenance Cost. Major Vendors, such as Adobe Systems (United States), Akamai Technologies (United States), Contentarmor (France)), Irdeto. (Netherland), Vitrium (United Kingdom), Locklizard Limited. (United Kingdom), Verance (United States), Verimatrix. (France), Friend MTS Limited (United Kingdom), Inka Entworks. (South Korea) and Nagra (Switzerland) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In June 2020, PallyCon has established strategic partnership with Akamai. The AI platform of Akamai’s has added its anti-piracy offering to Hollywood studios and other content producers. Company has established this partnership to secure streaming video content against piracy and illegal distribution.
- Preference for the Use of Sophisticated Set of Computations Software for Content Protection and its Management Is Driving the Demand for Content Protection and Watermarking
- Rising Demand with Augmenting Expenditure of Media and Entertainment industry
- Growing Adoption of Digital Watermarking which Provides End to End Protection Solutions Which Further To Reduce Overall Maintenance Cost
- Availability of Free of Charge Watermarking Software may hamper the Demand of Content Protection and Watermarking on Annual Basis
Technological Advancements with AI & Automation Has Created Ample Opportunities, and Rising Cases of Duplication Content leads to Demand for Content Protection and Watermarking Has Created Growth Opportunities for Market Players
Data Security Concerns
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