What is Ad Network Software Market Scope?
Ad networks software connect advertisers with app and web publishers. Ad networks software aggregate ad inventory from applications and websites and match it with advertiser demand to facilitate the digital advertising buying process. This gives advertisers a one-stop-shop for prospective ad placements and gives publishers an opportunity for monetizing their website. For advertisers, ad networks software show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks software serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks.
The Ad Network Software market study is being classified and major geographies with country level break-up.
Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Ad Network Software market throughout the predicted period.
AdSupply (United States), CJ Affiliate (United States), MaxBounty (Canada), Switch (United States), Tradedoubler (Sweden), AdJug (United Kingdom), Perform[cb] (United States), Convert2Media (United States), Intent Media (United States) and Jebbit (United States) are some of the key players profiled in the study.
Analyst at AMA have segmented the market study of Global Ad Network Software market by Type, Application and Region.
On the basis of geography, the market of Ad Network Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
On 8 April 2019, Jebbit, the world’s leading Declared Data Platform, announced the closing of a USD12 million Series B financing round. The financing round was led by K1 Investment Management (“K1”), with additional participation from Manifest and Yard Ventures. The new funding will support Jebbit’s growing personnel needs and product investment efforts. The company expects to hire additional talent to support operations at its Boston headquarters and in key growth markets including San Francisco, New York and London.
On 25 Feb 2020, Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website.
Influencing Market Trend
- Increased Demand for Cloud-based Software Solutions
- Rapid Penetration of Internet Coupled with Surge in Smartphone Users Worldwide
- Increasing Digital Advertisements on the Internet
- Emerging Demand from Developing Countries
- Security Threats Hampers the Growth of the Market
Key Target AudienceAd Network Software Companies, Potential Investors, Regulatory & Government Bodies, End Users and Others
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