The mobile value-added services (MVAS) is a non-basic services which is offered in the telecommunications sector. All services, except voice calls and fax transmissions, are considered value-added mobile services. These services can be used to support the main business of a telecommunications operator. Mobile value-added services act as a catalyst for mobile subscribers to use their mobile device and allow the operator to improve their average revenue per user. Operators need several kinds of value added services, which they have to change and update frequently. Examples of value added services include voice mail, ring back tone, balance checks, SMS voting, SMS lotteries and others.
This growth is primarily driven by Increasing Demand for Smartphones and Increased Usage of Mobile Applications and Mobile Web.
Globally, a noticeable market trend is evident Rising Demand for Various Banking Methods
. Major Players, such as Apple Inc. (United States), Vodafone Group Plc (United Kingdom), Airtel (India), Idea Cellular Ltd (India), AT&T (United States), OnMobile (India), Spice Digital Limited (India), Comverse Technology Inc. (United States), One97 Communication (India) and Google (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On February 25, 2019- AT&T and Vodafone Business have Team Up to Drive Internet of Things Connectivity in the Automotive Industry. The companies will bring together their industry-leading expertise to develop superior and consistent connected car solutions. and On February 21, 2019- OnMobile Global Limited, a global leader in mobile entertainment has announced the renewal of its contract with Telefónica España, S.A.U. for another five years. Telefónica is one of OnMobile’s largest customers. OnMobile has been providing videos, editorials, games and tones and a host of similar services to Telefonica’s subscribers.
- Increasing Demand for Smartphones
- Increased Usage of Mobile Applications and Mobile Web
- Rising Demand for Various Banking Methods
- Introduction of 3G And 4G Network Services
- Lack of network infrastructure in less develop coutries
Increasing Penetration of Internet in Developing Countries and Growing Demand for Non-Linear Media
Lack of Knowledge about the Use of Value-Added Services
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Mobile Value-Added Services Study Sheds Light on
The Mobile Value-Added Services Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Mobile Value-Added Services industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Mobile Value-Added Services industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.