What is Geomarketing Market Scope?
Rising Demand in Retail and E-Commerce Sector will help to boost the global geomarketing market. Geomarketing is also known as marketing geography. It is a process of planning and implementation of marketing events. The significant applications of geomarketing is financing through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior. Retail business can use location-based publicity activities in multiple ways, such as sending proximity messages and using a geomarketing solution to the mobile of probable clients who pass by the store. Additionally, Geomarketing defines any form of marketing that integrates location intelligence in order to expand the odds of a particular message reaching the right customer at the right time.
The Geomarketing market study is being classified and major geographies with country level break-up. According to AMA, the Global Geomarketing market is expected to see growth rate of 24.4%
Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Geomarketing market throughout the predicted period.
Google (United States), Microsoft (United States), IBM (United States), Cisco (United States), Oracle (United States), Adobe (United States), Software Ag (Germany), Ericsson (Sweden), Salesforce (United States), ESRI (United States) and Qualcomm (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Xtremepush (Ireland), Mobile Bridge (Netherlands), Hyper (United States), Plot Projects (Netherlands), Rover (Canada), Reveal Mobile (United States), Galigeo (Europe), Urban Airship (United States), Bluedot Innovation (United States), Navigine (United States), Clevertap (United States), Merkle (United States), Foursquare (United States) and LocationGuru (India).
Analyst at AMA have segmented the market study of Global Geomarketing market by Type, Application and Region.
On the basis of geography, the market of Geomarketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Influencers and their development strategies
On 28th February 2019, Esri, the global leader in location intelligence has acquired indoo.rs, GmbH a world-leading provider of Indoor Positioning System (IPS) technology and Esri partner. The indoo.rs software will become part of Esri’s ArcGIS Indoors, a new mapping product that allows interactive indoor mapping of corporate facilities, retail and commercial locations, event venues, airports, hospitals, universities, and more. This deal will also provide consumers of Esri’s ArcGIS platform with embedded IPS location services to support indoor mapping and analysis.
In September 2018, Adobe has launched innovations powered by Adobe Sensei. It offers AI and machine learning technology in Adobe Target and Adobe Experience Manager through Adobe Marketing Cloud to enhance the personalization of customer experience. and In July 2018, ESRI has launched an indoor mapping product, ArcGIS Indoors, allowing interactive indoor mapping of corporate facilities, retail and commercial locations, airports, hospitals, and many others.
Influencing Market Trend
- High Adoption of Location Analytics as well as Big Data
- Rising Investment in Digital Marketing Compared to Conventional Marketing
- Growing Attraction Towards of Location-Based Applications
- Emerging Demand for Location-Based Intelligence
- Huge Demand for Trending Social Media and Mobile Computing
- Rising Opportunity in Emerging Nations
- Legal Concerns and Privacy Threats
- Dearth of Uniform Regulatory Standards
- Lack of Awareness
Key Target AudienceEnd-use Industries, Industry Associations, Small and Large Vendors, Government and Other Research Organizations, Government Regulatory Bodies and Others
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