Online shopping is defined as purchasing items from an internet retailer. The consumer can buy products online just by selecting the items from anywhere and it saves time and energy in spite of the larger distance arising from the endless and unlimited market offered by the internet. Digital grocery in the U.S. has long trailed developments in Europe and Asia, but consumer demand and grocer sophistication are finally advancing. Online shopping is pervasive - 49% of U.S. consumers shop for consumer packaged goods products online.This growth is primarily driven by Growing Adoption of Mobile Phones and Rise in Demand For Digital Grocery Owing to Various Advantages Associated With It As Availability of Online Shop 24/7 and Saves Time & Effort.
Globally, a noticeable market trend is evident E-Commerce, Digital Technology And Changing Shopping Preferences Around The World. Major Players, such as Walmart (United States), Amazon (United States), Kroger (United States), FreshDirect (United States), Alibaba (China), BigBasket (India), Target Corporation (United States), Tesco PLC (United Kingdom), Carrefour (France) and ALDI (Germany) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
More than 63% of shoppers interact with a supermarket digitally, up from 56% in 2017, according to a new study from Retail Feedback Group that polled 1,200 shoppers
- Growing Adoption of Mobile Phones
- Rise in Demand For Digital Grocery Owing to Various Advantages Associated With It As Availability of Online Shop 24/7 and Saves Time & Effort
- E-Commerce, Digital Technology And Changing Shopping Preferences Around The World
- Spoilage Is A Concern For Some Categories, Particularly Perishable Products
- Risk of Fraud
Potential Growth of Digital Grocery in Emerging Countries and Rise in Digital Coupons and Target Grocery Centric Offers
Availability of Substitute and Shipping Problem
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