What is Customer Experience Management (CEM) Market?
The global customer experience management (CEM) market is expected to grow at a healthy pace during the forecast period, according to the AMA study. Increasing demand for analysing consumer behaviour and high demand for efficient implementation of consumer engagement strategy are expected to be some of the major factors aiding into the growth for the market. However, the market is expected to witness decline in the growth during FY 2020 but it is again expected to rise with a healthy pace after the COVID-19 pandemic is over.
The market study is being classified, by Application (Customer Segmentations, Dashboard, Knowledge Management, Multi-Channel Data Collection, Negative Feedback Management, Predictive Analysis, Sentiment Analysis, Poll Management, Text Analysis and Others) and major geographies with country level break-up.
Bitrix (United States), Zoho Corporation (India), Oracle (United States), IBM (United States), Microsoft (United States), Agile CRM (United States), SAP (Germany), SAS Institute, Inc (United States), Cisco Systems, Inc. (United States), Groove Networks (United States), SmartKarrot, Inc. (United States), Freshworks Inc. (United States) and Adobe (United States) are some of the key players profiled in the study.
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Customer Experience Management (CEM) market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Customer Experience Management (CEM) market by Type, Application and Region.
On the basis of geography, the market of Customer Experience Management (CEM) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Demand for Analysing Consumer Behaviour
- High Demand for Efficient Implementation of Consumer Engagement Strategy
- Implementation of Artificial Intelligence in Consumer Experience Management Solutions
- Difficulty in Synchronizing Customer Experience Data Collected from Different Touchpoints within Different Domains
- Opportunities in the Asia Pacific Region
- Difficulty in Getting Consistent Customer Experience Feedback Through all Channels
- Short-term Challenges due to Reduced Sales & Demand Across Different Markets
Stringent Worldwide Government Regulations Regarding Lockdown of Cities' & States' Organizational Operations Reducing the Demand for Customer Experience Solutions
Customization in the Report Available:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase