What is E-Merchandising Software Market?
E-merchandising is the method of selecting the best product or service in the right placement with the right material in a way to maximize sales. The software works to strategically view goods on a website to better market them to consumers. To improve engagement, revenue, and customer loyalty, e-merchandising relies on analytics from multiple touchpoints to provide a customized, individualized experience. E-merchandising software is often integrated with e-commerce sites, online content management, inventory management, point of sale (POS), and customer relationship management (CRM). The high demand for software from retailers to schedule and conduct product operations, such as determining which products to stock, where to stock them, when to advertise them, and how much to charge for them. Pricing engines, which help retailers price products based on competitors' costs, gross profit margins, demand, past sales efficiency, and vendor incentives, are key features of merchandising systems. Retailers may also use systems to figure out where and when those goods sell best which is future boosting the demand of the market.
The market study is being classified, by Application (Large Enterprises and SMEs) and major geographies with country level break-up.
SearchSpring (United States), SLI Systems ( New Zealand), Hawk Search (United States), Nosto (Finland), Nextopia (Canada), Bluecore (United States), IBM (United States), Apptus (Sweden), Oracle Corporation (United States) and Prediggo (Switzerland) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Pepperi (United States) and SAP (Germany).
The vendors in this market are majorly focusing on developing innovative solutions in order to cater to the market's demands to remain competitive in the global market. The key players are expanding their business by using various strategies such as new product development, innovation and mergers, and acquisitions. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global E-Merchandising Software market throughout the predicted period.
Analyst at AMA have segmented the market study of Global E-Merchandising Software market by Type, Application and Region.
On the basis of geography, the market of E-Merchandising Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Demand for Automation Across the Retail Industry
- High Demand for Growth in the Customer Conversion Rate & Average Transaction Value
- Implementation of Artificial Intelligence (AI) E-Merchandising Software
- Rising Retail Industries
- Growth Opportunity in Developing Country
Market Leaders and some development strategies
In Nov 2019, CHAPSVISION announces the acquisition of Sparkow, a publisher specialising in e-merchandising. The transaction was completed on November 7th 2019, ChapsVision now owns 100% of Sparkow.
In Oct 2020, Ex-CEO of Attraqt launches a new Merchandising software business, Advanced Commerce Limited. André Brown, the former CEO of Attraqt Group PLC, has launched Advanced Commerce Limited to bring Enterprise-grade merchandising to small and mid-tier retailers., and In May 2020, Zobrist Software announces Smart Merchandiser, a Visual Merchandising tool for Salesforce Commerce Cloud Award-winning Visual Merchandising tool, Smart Merchandiser is now available to Salesforce Commerce Cloud. It is a perfect complement to Business Manager and Einstein to make digital merchandising easy, fun, and revenue-generating.
Key Target AudienceE-Merchandising Software Providers, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations and End-Use Industries
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