Global Cross-Platform And Mobile Advertising
Global Cross-Platform And Mobile Advertising

Cross-Platform And Mobile Advertising Comprehensive Study by Type (Content Delivery, Reporting and Analytics Solutions, Campaign Solutions, Integrated Solutions, Mobile Proximity Solution, Others), Application (Retail, Entertainment Industry, Banking, Insurance, Others), Platform (Radio, Television, Computer, Mobile Applications), Advertising (In-Game, Short Message Service (SMS), Multimedia Messaging Service (MMS), Display, Search, Peer-to-Peer (P2P), Video or Rich Media, Other) Players and Region - Global Market Outlook to 2026

Cross-Platform And Mobile Advertising Market Segmented into XX Submarkets. | Forecast Years: 2021- 2026  

Apr 2021 Edition 211 Pages 210 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
Cross-Platform And Mobile Advertising Market Scope
Cross-platform or Mobile advertising approach is the key to converting a lead into a customer, and using advertisements to retarget the customer after they've made a purchase will transform them into a return customer. Local companies that wish to create more leads and raise conversion rates need to adopt a multi-platform marketing plan. As online ads are the most efficient way to target buyers at all levels of the shopping process. Learn how a cross-platform content campaign will help you reach local customers wherever they are surfing by reading this guide. Literature suggests a majority of consumers prefer to interact with a business through integrated marketing approach, this is one of the several factors accounting for businesses shifting to cross-platform approach.

The Cross-Platform And Mobile Advertising market study is segmented by Type (Content Delivery, Reporting and Analytics Solutions, Campaign Solutions, Integrated Solutions, Mobile Proximity Solution and Others), by Application (Retail, Entertainment Industry, Banking, Insurance and Others) and major geographies with country level break-up.

The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Cross-Platform And Mobile Advertising market throughout the predicted period.

Google Inc. (United States), Apple Inc. (United States), Microsoft Corporation (United States), Millennial Media LLC. (AOL) (United States), Amobee Inc. (United States), Flytxt (Netherlands), Facebook Inc. (United States), SAP SE (Germany), Yahoo! Inc. (United States) and InMobi. (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are AdColony (United States), TubeMogul (United States), Airpush (United States) and Sharechat (India).

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.

Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Cross-Platform And Mobile Advertising market by Type, Application and Region.

On the basis of geography, the market of Cross-Platform And Mobile Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Market Leaders and their expansionary development strategies

On 24th April, 2019 Brave (Leading Privacy Based Browsing Platform) Announced the Launch of its First Advertising Platform Built for Privacy. The New Platform Uses Innovative Advertising Strategy Which Shares 70% Of Revenues to Its Users on Each Advertising for Their Attention., On 25th February, 2021 - Bharti Airtel Launched Its Advertising Platform, and Any Brand Will Be Able to Communicate with Its Consumers Via This Network Across Categories Including, Including Fast Moving Consumer Goods, Banking, Financial Services and Insurance, Digital Startups, Among Others.


Market Trend
  • Digitization Across Multiple Business Verticals

Market Drivers
  • Increased Efficiency of targeted Ads Due to Various Machine Learning Models
  • Decreasing Data Costs

Opportunities
  • Additional Demand due to Increase in Number of Internet Users Across Globe

Restraints
  • Various Ad Blockers for Web Browsers
  • Regulations on Serving Ads in Different Regions

Challenges
  • User Tracking Complexities
  • Data Protection Regulations


Key Target Audience
Digital Advertising Platform Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, End-Use Industries, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others

Frequently asked questions:
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.

2. How big is the Cross-Platform And Mobile Advertising Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.

Report Objectives / Segmentation Covered
By Type
  • Content Delivery
  • Reporting and Analytics Solutions
  • Campaign Solutions
  • Integrated Solutions
  • Mobile Proximity Solution
  • Others
By Application
  • Retail
  • Entertainment Industry
  • Banking
  • Insurance
  • Others
By Platform
  • Radio
  • Television
  • Computer
  • Mobile Applications

By Advertising
  • In-Game
  • Short Message Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Display
  • Search
  • Peer-to-Peer (P2P)
  • Video or Rich Media
  • Other

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increased Efficiency of targeted Ads Due to Various Machine Learning Models
      • 3.2.2. Decreasing Data Costs
    • 3.3. Market Challenges
      • 3.3.1. User Tracking Complexities
      • 3.3.2. Data Protection Regulations
    • 3.4. Market Trends
      • 3.4.1. Digitization Across Multiple Business Verticals
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Cross-Platform And Mobile Advertising, by Type, Application, Platform, Advertising and Region (value) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Cross-Platform And Mobile Advertising (Value)
      • 5.2.1. Global Cross-Platform And Mobile Advertising by: Type (Value)
        • 5.2.1.1. Content Delivery
        • 5.2.1.2. Reporting and Analytics Solutions
        • 5.2.1.3. Campaign Solutions
        • 5.2.1.4. Integrated Solutions
        • 5.2.1.5. Mobile Proximity Solution
        • 5.2.1.6. Others
      • 5.2.2. Global Cross-Platform And Mobile Advertising by: Application (Value)
        • 5.2.2.1. Retail
        • 5.2.2.2. Entertainment Industry
        • 5.2.2.3. Banking
        • 5.2.2.4. Insurance
        • 5.2.2.5. Others
      • 5.2.3. Global Cross-Platform And Mobile Advertising by: Platform (Value)
        • 5.2.3.1. Radio
        • 5.2.3.2. Television
        • 5.2.3.3. Computer
        • 5.2.3.4. Mobile Applications
      • 5.2.4. Global Cross-Platform And Mobile Advertising by: Advertising (Value)
        • 5.2.4.1. In-Game
        • 5.2.4.2. Short Message Service (SMS)
        • 5.2.4.3. Multimedia Messaging Service (MMS)
        • 5.2.4.4. Display
        • 5.2.4.5. Search
        • 5.2.4.6. Peer-to-Peer (P2P)
        • 5.2.4.7. Video or Rich Media
        • 5.2.4.8. Other
      • 5.2.5. Global Cross-Platform And Mobile Advertising Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Cross-Platform And Mobile Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Apple Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Microsoft Corporation (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Millennial Media LLC. (AOL) (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Amobee Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Flytxt (Netherlands)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Facebook Inc. (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. SAP SE (Germany)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Yahoo! Inc. (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. InMobi. (India)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Cross-Platform And Mobile Advertising Sale, by Type, Application, Platform, Advertising and Region (value) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Cross-Platform And Mobile Advertising (Value)
      • 7.2.1. Global Cross-Platform And Mobile Advertising by: Type (Value)
        • 7.2.1.1. Content Delivery
        • 7.2.1.2. Reporting and Analytics Solutions
        • 7.2.1.3. Campaign Solutions
        • 7.2.1.4. Integrated Solutions
        • 7.2.1.5. Mobile Proximity Solution
        • 7.2.1.6. Others
      • 7.2.2. Global Cross-Platform And Mobile Advertising by: Application (Value)
        • 7.2.2.1. Retail
        • 7.2.2.2. Entertainment Industry
        • 7.2.2.3. Banking
        • 7.2.2.4. Insurance
        • 7.2.2.5. Others
      • 7.2.3. Global Cross-Platform And Mobile Advertising by: Platform (Value)
        • 7.2.3.1. Radio
        • 7.2.3.2. Television
        • 7.2.3.3. Computer
        • 7.2.3.4. Mobile Applications
      • 7.2.4. Global Cross-Platform And Mobile Advertising by: Advertising (Value)
        • 7.2.4.1. In-Game
        • 7.2.4.2. Short Message Service (SMS)
        • 7.2.4.3. Multimedia Messaging Service (MMS)
        • 7.2.4.4. Display
        • 7.2.4.5. Search
        • 7.2.4.6. Peer-to-Peer (P2P)
        • 7.2.4.7. Video or Rich Media
        • 7.2.4.8. Other
      • 7.2.5. Global Cross-Platform And Mobile Advertising Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Cross-Platform And Mobile Advertising: by Type(USD Million)
  • Table 2. Cross-Platform And Mobile Advertising Content Delivery , by Region USD Million (2015-2020)
  • Table 3. Cross-Platform And Mobile Advertising Reporting and Analytics Solutions , by Region USD Million (2015-2020)
  • Table 4. Cross-Platform And Mobile Advertising Campaign Solutions , by Region USD Million (2015-2020)
  • Table 5. Cross-Platform And Mobile Advertising Integrated Solutions , by Region USD Million (2015-2020)
  • Table 6. Cross-Platform And Mobile Advertising Mobile Proximity Solution , by Region USD Million (2015-2020)
  • Table 7. Cross-Platform And Mobile Advertising Others , by Region USD Million (2015-2020)
  • Table 8. Cross-Platform And Mobile Advertising: by Application(USD Million)
  • Table 9. Cross-Platform And Mobile Advertising Retail , by Region USD Million (2015-2020)
  • Table 10. Cross-Platform And Mobile Advertising Entertainment Industry , by Region USD Million (2015-2020)
  • Table 11. Cross-Platform And Mobile Advertising Banking , by Region USD Million (2015-2020)
  • Table 12. Cross-Platform And Mobile Advertising Insurance , by Region USD Million (2015-2020)
  • Table 13. Cross-Platform And Mobile Advertising Others , by Region USD Million (2015-2020)
  • Table 14. Cross-Platform And Mobile Advertising: by Platform(USD Million)
  • Table 15. Cross-Platform And Mobile Advertising Radio , by Region USD Million (2015-2020)
  • Table 16. Cross-Platform And Mobile Advertising Television , by Region USD Million (2015-2020)
  • Table 17. Cross-Platform And Mobile Advertising Computer , by Region USD Million (2015-2020)
  • Table 18. Cross-Platform And Mobile Advertising Mobile Applications , by Region USD Million (2015-2020)
  • Table 19. Cross-Platform And Mobile Advertising: by Advertising(USD Million)
  • Table 20. Cross-Platform And Mobile Advertising In-Game , by Region USD Million (2015-2020)
  • Table 21. Cross-Platform And Mobile Advertising Short Message Service (SMS) , by Region USD Million (2015-2020)
  • Table 22. Cross-Platform And Mobile Advertising Multimedia Messaging Service (MMS) , by Region USD Million (2015-2020)
  • Table 23. Cross-Platform And Mobile Advertising Display , by Region USD Million (2015-2020)
  • Table 24. Cross-Platform And Mobile Advertising Search , by Region USD Million (2015-2020)
  • Table 25. Cross-Platform And Mobile Advertising Peer-to-Peer (P2P) , by Region USD Million (2015-2020)
  • Table 26. Cross-Platform And Mobile Advertising Video or Rich Media , by Region USD Million (2015-2020)
  • Table 27. Cross-Platform And Mobile Advertising Other , by Region USD Million (2015-2020)
  • Table 28. South America Cross-Platform And Mobile Advertising, by Country USD Million (2015-2020)
  • Table 29. South America Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 30. South America Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 31. South America Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 32. South America Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 33. Brazil Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 34. Brazil Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 35. Brazil Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 36. Brazil Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 37. Argentina Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 38. Argentina Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 39. Argentina Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 40. Argentina Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 41. Rest of South America Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 42. Rest of South America Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 43. Rest of South America Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 44. Rest of South America Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 45. Asia Pacific Cross-Platform And Mobile Advertising, by Country USD Million (2015-2020)
  • Table 46. Asia Pacific Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 47. Asia Pacific Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 48. Asia Pacific Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 49. Asia Pacific Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 50. China Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 51. China Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 52. China Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 53. China Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 54. Japan Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 55. Japan Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 56. Japan Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 57. Japan Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 58. India Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 59. India Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 60. India Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 61. India Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 62. South Korea Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 63. South Korea Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 64. South Korea Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 65. South Korea Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 66. Taiwan Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 67. Taiwan Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 68. Taiwan Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 69. Taiwan Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 70. Australia Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 71. Australia Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 72. Australia Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 73. Australia Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 74. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 75. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 76. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 77. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 78. Europe Cross-Platform And Mobile Advertising, by Country USD Million (2015-2020)
  • Table 79. Europe Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 80. Europe Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 81. Europe Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 82. Europe Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 83. Germany Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 84. Germany Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 85. Germany Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 86. Germany Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 87. France Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 88. France Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 89. France Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 90. France Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 91. Italy Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 92. Italy Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 93. Italy Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 94. Italy Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 95. United Kingdom Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 96. United Kingdom Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 97. United Kingdom Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 98. United Kingdom Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 99. Netherlands Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 100. Netherlands Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 101. Netherlands Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 102. Netherlands Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 103. Rest of Europe Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 104. Rest of Europe Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 105. Rest of Europe Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 106. Rest of Europe Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 107. MEA Cross-Platform And Mobile Advertising, by Country USD Million (2015-2020)
  • Table 108. MEA Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 109. MEA Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 110. MEA Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 111. MEA Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 112. Middle East Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 113. Middle East Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 114. Middle East Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 115. Middle East Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 116. Africa Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 117. Africa Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 118. Africa Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 119. Africa Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 120. North America Cross-Platform And Mobile Advertising, by Country USD Million (2015-2020)
  • Table 121. North America Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 122. North America Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 123. North America Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 124. North America Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 125. United States Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 126. United States Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 127. United States Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 128. United States Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 129. Canada Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 130. Canada Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 131. Canada Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 132. Canada Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 133. Mexico Cross-Platform And Mobile Advertising, by Type USD Million (2015-2020)
  • Table 134. Mexico Cross-Platform And Mobile Advertising, by Application USD Million (2015-2020)
  • Table 135. Mexico Cross-Platform And Mobile Advertising, by Platform USD Million (2015-2020)
  • Table 136. Mexico Cross-Platform And Mobile Advertising, by Advertising USD Million (2015-2020)
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Company Basic Information, Sales Area and Its Competitors
  • Table 147. Cross-Platform And Mobile Advertising: by Type(USD Million)
  • Table 148. Cross-Platform And Mobile Advertising Content Delivery , by Region USD Million (2021-2026)
  • Table 149. Cross-Platform And Mobile Advertising Reporting and Analytics Solutions , by Region USD Million (2021-2026)
  • Table 150. Cross-Platform And Mobile Advertising Campaign Solutions , by Region USD Million (2021-2026)
  • Table 151. Cross-Platform And Mobile Advertising Integrated Solutions , by Region USD Million (2021-2026)
  • Table 152. Cross-Platform And Mobile Advertising Mobile Proximity Solution , by Region USD Million (2021-2026)
  • Table 153. Cross-Platform And Mobile Advertising Others , by Region USD Million (2021-2026)
  • Table 154. Cross-Platform And Mobile Advertising: by Application(USD Million)
  • Table 155. Cross-Platform And Mobile Advertising Retail , by Region USD Million (2021-2026)
  • Table 156. Cross-Platform And Mobile Advertising Entertainment Industry , by Region USD Million (2021-2026)
  • Table 157. Cross-Platform And Mobile Advertising Banking , by Region USD Million (2021-2026)
  • Table 158. Cross-Platform And Mobile Advertising Insurance , by Region USD Million (2021-2026)
  • Table 159. Cross-Platform And Mobile Advertising Others , by Region USD Million (2021-2026)
  • Table 160. Cross-Platform And Mobile Advertising: by Platform(USD Million)
  • Table 161. Cross-Platform And Mobile Advertising Radio , by Region USD Million (2021-2026)
  • Table 162. Cross-Platform And Mobile Advertising Television , by Region USD Million (2021-2026)
  • Table 163. Cross-Platform And Mobile Advertising Computer , by Region USD Million (2021-2026)
  • Table 164. Cross-Platform And Mobile Advertising Mobile Applications , by Region USD Million (2021-2026)
  • Table 165. Cross-Platform And Mobile Advertising: by Advertising(USD Million)
  • Table 166. Cross-Platform And Mobile Advertising In-Game , by Region USD Million (2021-2026)
  • Table 167. Cross-Platform And Mobile Advertising Short Message Service (SMS) , by Region USD Million (2021-2026)
  • Table 168. Cross-Platform And Mobile Advertising Multimedia Messaging Service (MMS) , by Region USD Million (2021-2026)
  • Table 169. Cross-Platform And Mobile Advertising Display , by Region USD Million (2021-2026)
  • Table 170. Cross-Platform And Mobile Advertising Search , by Region USD Million (2021-2026)
  • Table 171. Cross-Platform And Mobile Advertising Peer-to-Peer (P2P) , by Region USD Million (2021-2026)
  • Table 172. Cross-Platform And Mobile Advertising Video or Rich Media , by Region USD Million (2021-2026)
  • Table 173. Cross-Platform And Mobile Advertising Other , by Region USD Million (2021-2026)
  • Table 174. South America Cross-Platform And Mobile Advertising, by Country USD Million (2021-2026)
  • Table 175. South America Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 176. South America Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 177. South America Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 178. South America Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 179. Brazil Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 180. Brazil Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 181. Brazil Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 182. Brazil Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 183. Argentina Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 184. Argentina Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 185. Argentina Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 186. Argentina Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 187. Rest of South America Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 188. Rest of South America Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 189. Rest of South America Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 190. Rest of South America Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 191. Asia Pacific Cross-Platform And Mobile Advertising, by Country USD Million (2021-2026)
  • Table 192. Asia Pacific Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 193. Asia Pacific Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 194. Asia Pacific Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 195. Asia Pacific Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 196. China Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 197. China Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 198. China Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 199. China Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 200. Japan Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 201. Japan Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 202. Japan Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 203. Japan Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 204. India Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 205. India Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 206. India Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 207. India Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 208. South Korea Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 209. South Korea Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 210. South Korea Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 211. South Korea Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 212. Taiwan Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 213. Taiwan Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 214. Taiwan Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 215. Taiwan Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 216. Australia Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 217. Australia Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 218. Australia Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 219. Australia Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 220. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 221. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 222. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 223. Rest of Asia-Pacific Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 224. Europe Cross-Platform And Mobile Advertising, by Country USD Million (2021-2026)
  • Table 225. Europe Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 226. Europe Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 227. Europe Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 228. Europe Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 229. Germany Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 230. Germany Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 231. Germany Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 232. Germany Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 233. France Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 234. France Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 235. France Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 236. France Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 237. Italy Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 238. Italy Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 239. Italy Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 240. Italy Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 241. United Kingdom Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 242. United Kingdom Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 243. United Kingdom Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 244. United Kingdom Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 245. Netherlands Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 246. Netherlands Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 247. Netherlands Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 248. Netherlands Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 249. Rest of Europe Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 250. Rest of Europe Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 251. Rest of Europe Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 252. Rest of Europe Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 253. MEA Cross-Platform And Mobile Advertising, by Country USD Million (2021-2026)
  • Table 254. MEA Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 255. MEA Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 256. MEA Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 257. MEA Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 258. Middle East Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 259. Middle East Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 260. Middle East Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 261. Middle East Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 262. Africa Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 263. Africa Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 264. Africa Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 265. Africa Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 266. North America Cross-Platform And Mobile Advertising, by Country USD Million (2021-2026)
  • Table 267. North America Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 268. North America Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 269. North America Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 270. North America Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 271. United States Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 272. United States Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 273. United States Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 274. United States Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 275. Canada Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 276. Canada Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 277. Canada Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 278. Canada Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 279. Mexico Cross-Platform And Mobile Advertising, by Type USD Million (2021-2026)
  • Table 280. Mexico Cross-Platform And Mobile Advertising, by Application USD Million (2021-2026)
  • Table 281. Mexico Cross-Platform And Mobile Advertising, by Platform USD Million (2021-2026)
  • Table 282. Mexico Cross-Platform And Mobile Advertising, by Advertising USD Million (2021-2026)
  • Table 283. Research Programs/Design for This Report
  • Table 284. Key Data Information from Secondary Sources
  • Table 285. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Cross-Platform And Mobile Advertising: by Type USD Million (2015-2020)
  • Figure 5. Global Cross-Platform And Mobile Advertising: by Application USD Million (2015-2020)
  • Figure 6. Global Cross-Platform And Mobile Advertising: by Platform USD Million (2015-2020)
  • Figure 7. Global Cross-Platform And Mobile Advertising: by Advertising USD Million (2015-2020)
  • Figure 8. South America Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 9. Asia Pacific Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 10. Europe Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 11. MEA Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 12. North America Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 13. Global Cross-Platform And Mobile Advertising share by Players 2020 (%)
  • Figure 14. Global Cross-Platform And Mobile Advertising share by Players (Top 3) 2020(%)
  • Figure 15. Global Cross-Platform And Mobile Advertising share by Players (Top 5) 2020(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Google Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 18. Google Inc. (United States) Revenue: by Geography 2020
  • Figure 19. Apple Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 20. Apple Inc. (United States) Revenue: by Geography 2020
  • Figure 21. Microsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 22. Microsoft Corporation (United States) Revenue: by Geography 2020
  • Figure 23. Millennial Media LLC. (AOL) (United States) Revenue, Net Income and Gross profit
  • Figure 24. Millennial Media LLC. (AOL) (United States) Revenue: by Geography 2020
  • Figure 25. Amobee Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. Amobee Inc. (United States) Revenue: by Geography 2020
  • Figure 27. Flytxt (Netherlands) Revenue, Net Income and Gross profit
  • Figure 28. Flytxt (Netherlands) Revenue: by Geography 2020
  • Figure 29. Facebook Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 30. Facebook Inc. (United States) Revenue: by Geography 2020
  • Figure 31. SAP SE (Germany) Revenue, Net Income and Gross profit
  • Figure 32. SAP SE (Germany) Revenue: by Geography 2020
  • Figure 33. Yahoo! Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 34. Yahoo! Inc. (United States) Revenue: by Geography 2020
  • Figure 35. InMobi. (India) Revenue, Net Income and Gross profit
  • Figure 36. InMobi. (India) Revenue: by Geography 2020
  • Figure 37. Global Cross-Platform And Mobile Advertising: by Type USD Million (2021-2026)
  • Figure 38. Global Cross-Platform And Mobile Advertising: by Application USD Million (2021-2026)
  • Figure 39. Global Cross-Platform And Mobile Advertising: by Platform USD Million (2021-2026)
  • Figure 40. Global Cross-Platform And Mobile Advertising: by Advertising USD Million (2021-2026)
  • Figure 41. South America Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 42. Asia Pacific Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 43. Europe Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 44. MEA Cross-Platform And Mobile Advertising Share (%), by Country
  • Figure 45. North America Cross-Platform And Mobile Advertising Share (%), by Country
Some of the key companies/manufacturers profiled in the report
  • Google Inc. (United States)
  • Apple Inc. (United States)
  • Microsoft Corporation (United States)
  • Millennial Media LLC. (AOL) (United States)
  • Amobee Inc. (United States)
  • Flytxt (Netherlands)
  • Facebook Inc. (United States)
  • SAP SE (Germany)
  • Yahoo! Inc. (United States)
  • InMobi. (India)
Additional players considered in the study are as follows:
AdColony (United States) , TubeMogul (United States) , Airpush (United States) , Sharechat (India)
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