Global Content Moderation Service Market Overview:
The content moderator service basically defines two primary functions such as protect and promote. In which they perform screening, monitoring, and approving content. These contents are in various forms including text, image, video, blog posts, reviews, feedback. As all over the globe many internet users are creating billions of content and publishing them over the internet, thus creating a huge issue regarding the brand image. Technology advancement in moderation techniques such as the involvement of artificial intelligence and machine learning in the moderation process. As we see the major growing aspects behind this market are the growing penetration of internet service. On the region basis, the market is having strong growth in North America followed by South & Central America and India. Some of the key players profiled in the study are Google LLC (United States), Microsoft Corporation (United States), Accenture PLC (Ireland), Clarifai Inc. (United States), Cogito Tech LLC (United States), Appen Limited (Australia), Besedo Global Services AB (Sweden), Alegion Inc. (United States), Amazon.com, Inc. (United States) and Cognizant Technology Solutions Corporation (United States). According to Market Analyst at AMA, the Global Content Moderation Service market may see a growth rate of 10.46%
On the basis of geography, the market of Content Moderation Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Services, the sub-segment i.e. Pre-Moderation will boost the Content Moderation Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Demand for Content Moderation
- Rise of Social Media
- Increasing Technical Complications in Deleting Content
- Machine Moderation
- Augmented Security Features
- Decoupled Rendering
- Ai-Based Content Moderation Solutions
- Lack of Content Moderators with a Multitude of Skills and Technology Challenges
Major Market Developments:
In Jun 2019, Facebook announced the expansion of tools used by content moderators to resist the psychological effects of Facebook posts. The Facebook content moderation facility is operated by third-party cognizant.
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Content Moderation Service providers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Content Moderation Service market on the basis of product [Software and Services] , application [Media & Entertainment, Retail & E-Commerce, Packaging & Labeling, Healthcare & Life Sciences, Government, Telecom and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Content Moderation Service market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Content Moderation Service industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Conectys (Romania), GlobalLogic Inc. (United States) and International Business Machines Corporation (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Content Moderation Service market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.