Global TV Ad-spending
Global TV Ad-spending

TV Ad-spending Comprehensive Study by Industry Verticals (Retail, Automobile, Financial Services, Telecom, Electronics, Travel, Media and Entertainment, Healthcare), Pricing (Hourly, Monthly, Annually), Enterprise (Small and Medium Enterprise, Large Enterprise), Time Slot (20 seconds, 60 seconds, More than 60 seconds) Players and Region - Global Market Outlook to 2026

TV Ad-spending Market Segmented into XX Submarkets. | Forecast Years: 2021- 2026  

Jul 2021 Edition 214 Pages 211 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
What is TV Ad-spending Market Scope?
The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders, and partnerships) that arrange, develop, produce, and manage advert and promotional activities on Television. Solely merchandise and services listed between entities or sold-out to end shoppers are enclosed. Ads spend budget is decided on basis of the number of viewers the brand wants to reach, category of viewers, age, and product. An efficient ad can be deployed within time spans of programs for the relevant marketing agenda.

The TV Ad-spending market study is being classified and major geographies with country level break-up.

The global market for TV Ad-Spending is fragmented by key players. The ad spending depends upon viewer engagement on the channel or broadcasting line for the budget decision. The players should focus on providing the elaborated portfolio of TRP and engagement numbers or reach of the channel infrastructure and tools for ad placements.

CBS (United States), Comcast Corporation (United States), Viacom Inc. (United States), Vivendi SA (France), Gray Television Inc. (United States), Sinclair Broadcast Group (United States), Sun TV Network (India), The Walt Disney Company (United States), Time Warner Cable (United States) and TV Today Network (India) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are British Broadcasting Corporation (United Kingdom), Cox Communication (United States), Discovery Communications Inc. (United States) and Fisher Communication (United States).

Segmentation Analysis
Analyst at AMA have segmented the market study of Global TV Ad-spending market by Type, Application and Region.

On the basis of geography, the market of TV Ad-spending has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2020.

Market Influencers and their development strategies
In 2020, Red Ventures, a marketing and advertising company, acquired CNET Media Group from ViacomsCBS. This acquisition will help Red Ventures to offer a personalized consumer experience and expand into consumer technology and gaming by securing network websites.



Influencing Market Trend
  • Employment of Programmatic Advertising Enabling Purchasing Digital Advertisements Automatically Leveraging Algorithms and Machines

Market Drivers
  • Rising Penetration of Smart TV and Consumer Electronics
  • Increasing Demand of Advertising Space from Brands for Employing Full Potential of Advertising for Growth

Opportunities
  • Rise in Popularity of Different Television Shows and Rising Watch Time Due to Smart Devices Availability
  • Increased Use of Over-The-Top (OTT) Media Services which offers 100% Viewable And Non-Skippable Ads

Restraints
  • Low Assurance That the Advertisement Will Be Viewed and Effective Hampers the Market
  • High Initial Investment and Complex Procedures

Challenges
  • Preference For Smart Devices for Ad-Less Premium Services and live Streaming


Key Target Audience
TV Ad-Spending Provider, TV Channels, End-User Industry and Others

Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.

To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also include significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets , To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.

Frequently Asked Questions (FAQ):

1. At what growth rate would the TV Ad-spending market expands?
The Global TV Ad-spending market is expected to see a growth of % during projected year 2020 to 2026.

2. Who are the prominent players of the Global TV Ad-spending market?
The prominent players of Global TV Ad-spending market are CBS (United States), Comcast Corporation (United States), Viacom Inc. (United States), Vivendi SA (France), Gray Television Inc. (United States), Sinclair Broadcast Group (United States), Sun TV Network (India), The Walt Disney Company (United States), Time Warner Cable (United States) and TV Today Network (India), to name a few.

3. What are the top priorities to focus for TV Ad-spending marketís growth?
In this highly competitive & fast evolving TV Ad-spending industry, the top strategic priorities would remain consistent like innovation, R&D and M&A.
Report Objectives / Segmentation Covered
By Industry Verticals
  • Retail
  • Automobile
  • Financial Services
  • Telecom
  • Electronics
  • Travel
  • Media and Entertainment
  • Healthcare

By Pricing
  • Hourly
  • Monthly
  • Annually

By Enterprise
  • Small and Medium Enterprise
  • Large Enterprise

By Time Slot
  • 20 seconds
  • 60 seconds
  • More than 60 seconds

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rising Penetration of Smart TV and Consumer Electronics
      • 3.2.2. Increasing Demand of Advertising Space from Brands for Employing Full Potential of Advertising for Growth
    • 3.3. Market Challenges
      • 3.3.1. Preference For Smart Devices for Ad-Less Premium Services and live Streaming
    • 3.4. Market Trends
      • 3.4.1. Employment of Programmatic Advertising Enabling Purchasing Digital Advertisements Automatically Leveraging Algorithms and Machines
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global TV Ad-spending, by Industry Verticals, Pricing, Enterprise, Time Slot and Region (value) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global TV Ad-spending (Value)
      • 5.2.1. Global TV Ad-spending by: Industry Verticals (Value)
        • 5.2.1.1. Retail
        • 5.2.1.2. Automobile
        • 5.2.1.3. Financial Services
        • 5.2.1.4. Telecom
        • 5.2.1.5. Electronics
        • 5.2.1.6. Travel
        • 5.2.1.7. Media and Entertainment
        • 5.2.1.8. Healthcare
      • 5.2.2. Global TV Ad-spending by: Pricing (Value)
        • 5.2.2.1. Hourly
        • 5.2.2.2. Monthly
        • 5.2.2.3. Annually
      • 5.2.3. Global TV Ad-spending by: Enterprise (Value)
        • 5.2.3.1. Small and Medium Enterprise
        • 5.2.3.2. Large Enterprise
      • 5.2.4. Global TV Ad-spending by: Time Slot (Value)
        • 5.2.4.1. 20 seconds
        • 5.2.4.2. 60 seconds
        • 5.2.4.3. More than 60 seconds
      • 5.2.5. Global TV Ad-spending Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. TV Ad-spending: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. CBS (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Comcast Corporation (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Viacom Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Vivendi SA (France)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Gray Television Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Sinclair Broadcast Group (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Sun TV Network (India)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. The Walt Disney Company (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Time Warner Cable (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. TV Today Network (India)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global TV Ad-spending Sale, by Industry Verticals, Pricing, Enterprise, Time Slot and Region (value) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global TV Ad-spending (Value)
      • 7.2.1. Global TV Ad-spending by: Industry Verticals (Value)
        • 7.2.1.1. Retail
        • 7.2.1.2. Automobile
        • 7.2.1.3. Financial Services
        • 7.2.1.4. Telecom
        • 7.2.1.5. Electronics
        • 7.2.1.6. Travel
        • 7.2.1.7. Media and Entertainment
        • 7.2.1.8. Healthcare
      • 7.2.2. Global TV Ad-spending by: Pricing (Value)
        • 7.2.2.1. Hourly
        • 7.2.2.2. Monthly
        • 7.2.2.3. Annually
      • 7.2.3. Global TV Ad-spending by: Enterprise (Value)
        • 7.2.3.1. Small and Medium Enterprise
        • 7.2.3.2. Large Enterprise
      • 7.2.4. Global TV Ad-spending by: Time Slot (Value)
        • 7.2.4.1. 20 seconds
        • 7.2.4.2. 60 seconds
        • 7.2.4.3. More than 60 seconds
      • 7.2.5. Global TV Ad-spending Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. TV Ad-spending: by Industry Verticals(USD Million)
  • Table 2. TV Ad-spending Retail , by Region USD Million (2015-2020)
  • Table 3. TV Ad-spending Automobile , by Region USD Million (2015-2020)
  • Table 4. TV Ad-spending Financial Services , by Region USD Million (2015-2020)
  • Table 5. TV Ad-spending Telecom , by Region USD Million (2015-2020)
  • Table 6. TV Ad-spending Electronics , by Region USD Million (2015-2020)
  • Table 7. TV Ad-spending Travel , by Region USD Million (2015-2020)
  • Table 8. TV Ad-spending Media and Entertainment , by Region USD Million (2015-2020)
  • Table 9. TV Ad-spending Healthcare , by Region USD Million (2015-2020)
  • Table 10. TV Ad-spending: by Pricing(USD Million)
  • Table 11. TV Ad-spending Hourly , by Region USD Million (2015-2020)
  • Table 12. TV Ad-spending Monthly , by Region USD Million (2015-2020)
  • Table 13. TV Ad-spending Annually , by Region USD Million (2015-2020)
  • Table 14. TV Ad-spending: by Enterprise(USD Million)
  • Table 15. TV Ad-spending Small and Medium Enterprise , by Region USD Million (2015-2020)
  • Table 16. TV Ad-spending Large Enterprise , by Region USD Million (2015-2020)
  • Table 17. TV Ad-spending: by Time Slot(USD Million)
  • Table 18. TV Ad-spending 20 seconds , by Region USD Million (2015-2020)
  • Table 19. TV Ad-spending 60 seconds , by Region USD Million (2015-2020)
  • Table 20. TV Ad-spending More than 60 seconds , by Region USD Million (2015-2020)
  • Table 21. South America TV Ad-spending, by Country USD Million (2015-2020)
  • Table 22. South America TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 23. South America TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 24. South America TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 25. South America TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 26. Brazil TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 27. Brazil TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 28. Brazil TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 29. Brazil TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 30. Argentina TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 31. Argentina TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 32. Argentina TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 33. Argentina TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 34. Rest of South America TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 35. Rest of South America TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 36. Rest of South America TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 37. Rest of South America TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 38. Asia Pacific TV Ad-spending, by Country USD Million (2015-2020)
  • Table 39. Asia Pacific TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 40. Asia Pacific TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 41. Asia Pacific TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 42. Asia Pacific TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 43. China TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 44. China TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 45. China TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 46. China TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 47. Japan TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 48. Japan TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 49. Japan TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 50. Japan TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 51. India TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 52. India TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 53. India TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 54. India TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 55. South Korea TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 56. South Korea TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 57. South Korea TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 58. South Korea TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 59. Taiwan TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 60. Taiwan TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 61. Taiwan TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 62. Taiwan TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 63. Australia TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 64. Australia TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 65. Australia TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 66. Australia TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 67. Rest of Asia-Pacific TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 68. Rest of Asia-Pacific TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 69. Rest of Asia-Pacific TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 70. Rest of Asia-Pacific TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 71. Europe TV Ad-spending, by Country USD Million (2015-2020)
  • Table 72. Europe TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 73. Europe TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 74. Europe TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 75. Europe TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 76. Germany TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 77. Germany TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 78. Germany TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 79. Germany TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 80. France TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 81. France TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 82. France TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 83. France TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 84. Italy TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 85. Italy TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 86. Italy TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 87. Italy TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 88. United Kingdom TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 89. United Kingdom TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 90. United Kingdom TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 91. United Kingdom TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 92. Netherlands TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 93. Netherlands TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 94. Netherlands TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 95. Netherlands TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 96. Rest of Europe TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 97. Rest of Europe TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 98. Rest of Europe TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 99. Rest of Europe TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 100. MEA TV Ad-spending, by Country USD Million (2015-2020)
  • Table 101. MEA TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 102. MEA TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 103. MEA TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 104. MEA TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 105. Middle East TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 106. Middle East TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 107. Middle East TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 108. Middle East TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 109. Africa TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 110. Africa TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 111. Africa TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 112. Africa TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 113. North America TV Ad-spending, by Country USD Million (2015-2020)
  • Table 114. North America TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 115. North America TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 116. North America TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 117. North America TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 118. United States TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 119. United States TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 120. United States TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 121. United States TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 122. Canada TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 123. Canada TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 124. Canada TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 125. Canada TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 126. Mexico TV Ad-spending, by Industry Verticals USD Million (2015-2020)
  • Table 127. Mexico TV Ad-spending, by Pricing USD Million (2015-2020)
  • Table 128. Mexico TV Ad-spending, by Enterprise USD Million (2015-2020)
  • Table 129. Mexico TV Ad-spending, by Time Slot USD Million (2015-2020)
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. TV Ad-spending: by Industry Verticals(USD Million)
  • Table 141. TV Ad-spending Retail , by Region USD Million (2021-2026)
  • Table 142. TV Ad-spending Automobile , by Region USD Million (2021-2026)
  • Table 143. TV Ad-spending Financial Services , by Region USD Million (2021-2026)
  • Table 144. TV Ad-spending Telecom , by Region USD Million (2021-2026)
  • Table 145. TV Ad-spending Electronics , by Region USD Million (2021-2026)
  • Table 146. TV Ad-spending Travel , by Region USD Million (2021-2026)
  • Table 147. TV Ad-spending Media and Entertainment , by Region USD Million (2021-2026)
  • Table 148. TV Ad-spending Healthcare , by Region USD Million (2021-2026)
  • Table 149. TV Ad-spending: by Pricing(USD Million)
  • Table 150. TV Ad-spending Hourly , by Region USD Million (2021-2026)
  • Table 151. TV Ad-spending Monthly , by Region USD Million (2021-2026)
  • Table 152. TV Ad-spending Annually , by Region USD Million (2021-2026)
  • Table 153. TV Ad-spending: by Enterprise(USD Million)
  • Table 154. TV Ad-spending Small and Medium Enterprise , by Region USD Million (2021-2026)
  • Table 155. TV Ad-spending Large Enterprise , by Region USD Million (2021-2026)
  • Table 156. TV Ad-spending: by Time Slot(USD Million)
  • Table 157. TV Ad-spending 20 seconds , by Region USD Million (2021-2026)
  • Table 158. TV Ad-spending 60 seconds , by Region USD Million (2021-2026)
  • Table 159. TV Ad-spending More than 60 seconds , by Region USD Million (2021-2026)
  • Table 160. South America TV Ad-spending, by Country USD Million (2021-2026)
  • Table 161. South America TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 162. South America TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 163. South America TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 164. South America TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 165. Brazil TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 166. Brazil TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 167. Brazil TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 168. Brazil TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 169. Argentina TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 170. Argentina TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 171. Argentina TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 172. Argentina TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 173. Rest of South America TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 174. Rest of South America TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 175. Rest of South America TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 176. Rest of South America TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 177. Asia Pacific TV Ad-spending, by Country USD Million (2021-2026)
  • Table 178. Asia Pacific TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 179. Asia Pacific TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 180. Asia Pacific TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 181. Asia Pacific TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 182. China TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 183. China TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 184. China TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 185. China TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 186. Japan TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 187. Japan TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 188. Japan TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 189. Japan TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 190. India TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 191. India TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 192. India TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 193. India TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 194. South Korea TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 195. South Korea TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 196. South Korea TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 197. South Korea TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 198. Taiwan TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 199. Taiwan TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 200. Taiwan TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 201. Taiwan TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 202. Australia TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 203. Australia TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 204. Australia TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 205. Australia TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 206. Rest of Asia-Pacific TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 207. Rest of Asia-Pacific TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 208. Rest of Asia-Pacific TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 209. Rest of Asia-Pacific TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 210. Europe TV Ad-spending, by Country USD Million (2021-2026)
  • Table 211. Europe TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 212. Europe TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 213. Europe TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 214. Europe TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 215. Germany TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 216. Germany TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 217. Germany TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 218. Germany TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 219. France TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 220. France TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 221. France TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 222. France TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 223. Italy TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 224. Italy TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 225. Italy TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 226. Italy TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 227. United Kingdom TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 228. United Kingdom TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 229. United Kingdom TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 230. United Kingdom TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 231. Netherlands TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 232. Netherlands TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 233. Netherlands TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 234. Netherlands TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 235. Rest of Europe TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 236. Rest of Europe TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 237. Rest of Europe TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 238. Rest of Europe TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 239. MEA TV Ad-spending, by Country USD Million (2021-2026)
  • Table 240. MEA TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 241. MEA TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 242. MEA TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 243. MEA TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 244. Middle East TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 245. Middle East TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 246. Middle East TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 247. Middle East TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 248. Africa TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 249. Africa TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 250. Africa TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 251. Africa TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 252. North America TV Ad-spending, by Country USD Million (2021-2026)
  • Table 253. North America TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 254. North America TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 255. North America TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 256. North America TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 257. United States TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 258. United States TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 259. United States TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 260. United States TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 261. Canada TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 262. Canada TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 263. Canada TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 264. Canada TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 265. Mexico TV Ad-spending, by Industry Verticals USD Million (2021-2026)
  • Table 266. Mexico TV Ad-spending, by Pricing USD Million (2021-2026)
  • Table 267. Mexico TV Ad-spending, by Enterprise USD Million (2021-2026)
  • Table 268. Mexico TV Ad-spending, by Time Slot USD Million (2021-2026)
  • Table 269. Research Programs/Design for This Report
  • Table 270. Key Data Information from Secondary Sources
  • Table 271. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global TV Ad-spending: by Industry Verticals USD Million (2015-2020)
  • Figure 5. Global TV Ad-spending: by Pricing USD Million (2015-2020)
  • Figure 6. Global TV Ad-spending: by Enterprise USD Million (2015-2020)
  • Figure 7. Global TV Ad-spending: by Time Slot USD Million (2015-2020)
  • Figure 8. South America TV Ad-spending Share (%), by Country
  • Figure 9. Asia Pacific TV Ad-spending Share (%), by Country
  • Figure 10. Europe TV Ad-spending Share (%), by Country
  • Figure 11. MEA TV Ad-spending Share (%), by Country
  • Figure 12. North America TV Ad-spending Share (%), by Country
  • Figure 13. Global TV Ad-spending share by Players 2020 (%)
  • Figure 14. Global TV Ad-spending share by Players (Top 3) 2020(%)
  • Figure 15. Global TV Ad-spending share by Players (Top 5) 2020(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. CBS (United States) Revenue, Net Income and Gross profit
  • Figure 18. CBS (United States) Revenue: by Geography 2020
  • Figure 19. Comcast Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 20. Comcast Corporation (United States) Revenue: by Geography 2020
  • Figure 21. Viacom Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. Viacom Inc. (United States) Revenue: by Geography 2020
  • Figure 23. Vivendi SA (France) Revenue, Net Income and Gross profit
  • Figure 24. Vivendi SA (France) Revenue: by Geography 2020
  • Figure 25. Gray Television Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. Gray Television Inc. (United States) Revenue: by Geography 2020
  • Figure 27. Sinclair Broadcast Group (United States) Revenue, Net Income and Gross profit
  • Figure 28. Sinclair Broadcast Group (United States) Revenue: by Geography 2020
  • Figure 29. Sun TV Network (India) Revenue, Net Income and Gross profit
  • Figure 30. Sun TV Network (India) Revenue: by Geography 2020
  • Figure 31. The Walt Disney Company (United States) Revenue, Net Income and Gross profit
  • Figure 32. The Walt Disney Company (United States) Revenue: by Geography 2020
  • Figure 33. Time Warner Cable (United States) Revenue, Net Income and Gross profit
  • Figure 34. Time Warner Cable (United States) Revenue: by Geography 2020
  • Figure 35. TV Today Network (India) Revenue, Net Income and Gross profit
  • Figure 36. TV Today Network (India) Revenue: by Geography 2020
  • Figure 37. Global TV Ad-spending: by Industry Verticals USD Million (2021-2026)
  • Figure 38. Global TV Ad-spending: by Pricing USD Million (2021-2026)
  • Figure 39. Global TV Ad-spending: by Enterprise USD Million (2021-2026)
  • Figure 40. Global TV Ad-spending: by Time Slot USD Million (2021-2026)
  • Figure 41. South America TV Ad-spending Share (%), by Country
  • Figure 42. Asia Pacific TV Ad-spending Share (%), by Country
  • Figure 43. Europe TV Ad-spending Share (%), by Country
  • Figure 44. MEA TV Ad-spending Share (%), by Country
  • Figure 45. North America TV Ad-spending Share (%), by Country
Some of the key companies/manufacturers profiled in the report
  • CBS (United States)
  • Comcast Corporation (United States)
  • Viacom Inc. (United States)
  • Vivendi SA (France)
  • Gray Television Inc. (United States)
  • Sinclair Broadcast Group (United States)
  • Sun TV Network (India)
  • The Walt Disney Company (United States)
  • Time Warner Cable (United States)
  • TV Today Network (India)
Additional players considered in the study are as follows:
British Broadcasting Corporation (United Kingdom) , Cox Communication (United States) , Discovery Communications Inc. (United States) , Fisher Communication (United States)
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