Scope of the Study
Insurance advertising is intended for the person to buy the insurance. It can be done through direct marketing through television, direct mail or encouraging customers to receive sales calls or any other methods. The insurance industry is heavily regulated. Hence, each country has different laws and guidelines for selling insurance, paying claims, or underwriting. The insurance advertising laws also apply to publications, radio and television. It also controls web content, brochures and display materials
The market study is being classified by Type (Online and Offline) and major geographies with country level break-up.
United Health Group (United States), Liberty Mutual (United States), GEICO (United States), Allstate Corporation (United States), Berkshire Hathaway (United States), The Progressive Corporation (United States), MetLife (United States), State Farm Mutual (United States), Nationwide Mutual (United States) and Admiral Group (United Kingdom) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are American Family Mutual (United States), Farmers Insurance Group (United States) and Hastings Insurance (United Kingdom).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Insurance Advertising market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Insurance Advertising market by Type, Application and Region.
On the basis of geography, the market of Insurance Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Awareness of Insurance is Fueling the Market Growth
- Rapid Growth in Insurance Industry
- Adoption of Digital Advertising by the Companies Owing to Internet Penetration
- Stringent Government Regulations in Various Economies
- Costs Associated with Advertising Ads to the Costs of Products
- Increasing Usage of Smartphones is Boosting the Market
- Presence of Major Players is leading to Stiff Competition
Market Leaders and their expansionary development strategies
On 24th June 2019, united health group has acquired Patient like me which is an online patient community portal. This startup has become part of united health group research arm which focuses on health care improvements and innovations.
Key Target AudienceAdvertisement service provider, Insurance provider, Government associations, Research organizations and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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