Webinar and Webcast Market Definition
The webinar is a live broadcast which is an interactive presentation over the internet where the information is two ways of transmission between the speaker and the audience, it is time-constrained so one needs to be prepared for participation in the webinar at a specific time and data. A webcast is the recorded webinar broadcast which is presented over the internet, the information is one way only directly from the speaker to the audience. It can be viewed at any time as it is not time constrained. The webinar and webcast are two web-based broadcasts over the internet, they are widely used by trainers, managers, or any other person for the communication purpose.
The market study is broken down, by Application (Online Course, Business Meetings, Online Event, Product Marketing and Others) and major geographies with country level splits.
Cisco Webex (United States), Adobe (United States), Microsoft Corporation (United States), MegaMeeting (United States), Company Webcast (Netherlands, omNovia (United States), ByteDance Ltd. (China), Blackboard Inc. (United States) and Onstream Media Corporation (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Webinar and Webcast market by Type, Application and Region.
On the basis of geography, the market of Webinar and Webcast has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Verticals, the sub-segment i.e. Educational Institutes will boost the Webinar and Webcast market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-premise will boost the Webinar and Webcast market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Trainers will boost the Webinar and Webcast market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 4th December 2019, Euronext Corporate Services and Hegnar Media Videoproduksjon announced a partnership to bring Euronext webcast solutions to the Norwegian market. Webcasts and webinar solutions are now part of new services by Hegnar Media Videoproduksjon.
- Increasing Consumption of Webinar and Webcast in Educational Institutes
- Technological Advancement in Webinar and Webcast Services
- Rising Demand for the Effective Communication for Various Organisational Requirement
- Need for Interface that can Connect People in Remote Location
- Penetration of Smart Devices like SMartphone, Laptops along with Better Connectivity
- Growing Demand for Webinar and Webcast from the Developing Countries due to the Prevailing Pandemic and Economic Situation
- Less Adaptability of Webinar and Webcast Among Government Bodies
- Lack of Reach in Underdeveloped ketRegion of the World
- Increasing Number of Other Meetings and Training Technologie in Market
Key Target AudienceWebinar and Webcast Providers, Webinar and Webcast Industry Associations, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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