About Relaxation Beverages
Page[154] Relaxation Beverages are formulated to help in reducing stress, and anxiety, improve focus and promote better sleep. These beverages are consumed as non-alcoholic drinks containing natural plant extracts such as herbs. People with Attention Deficit Hyperactivity Disorder (ADHD) are the major consumers of relaxation beverages. Relaxation drinks decrease stress levels which are the main cause of insomnia. Relaxation drinks usually contain gamma-aminobutyric acid (GABA) that affects the consumer's nervous system by helping to relax and reduce the level of stress. The rising stressed lifestyle of people has increased the demand for easy-to-consume relaxation beverages.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 15.23% |
The global relaxation beverage market is fragmented due to its benefits such as, reducing stress, and anxiety, improving focus, and promoting better sleep. Each company brings the scale, knowledge, and capability in the area of Relaxation Beverages. The companies are also planning strategic activities like partnerships, mergers, and acquisitions and it maintains their growth at a competitive edge. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Relaxation Beverages market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Funktional Beverage Company (United States), iChill Beverages, Inc., Bimble Beverages (, New Age Beverages Corporation, Neurobrands LLC, Tranquini GmbH (Germany), Life On Earth, Inc., Harvest Beverage (United States), Boisson Slow Cow, Inc. (Canada), Som Friends, Inc., Phi Drinks, Inc., Seek Physis, LLC, Hanyi Biotechnology (Beijing) Co., Ltd. (China), Kalm with Kava (United States) and Jus By Julie are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Relaxation Beverages market by Type (Relaxation Drinks, Relaxation Shots and Relaxation Mixes), Application (Insomnia, Anxiety Patients and Other) and Region.
On the basis of geography, the market of Relaxation Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vitamin , the sub-segment i.e. Tea will boost the Relaxation Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Relaxation Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Trend for Marijuana-infused Relaxation Beverages
Market Growth Drivers:
Increasing Preference For Healthier Beverages and Growing Demand for Relaxation Beverages to Reduce Stress and Anxiety
Challenges:
Adoption of Pharmaceutical Sleeping Aid to Deal with Stress
Restraints:
Costlier Compared to Normal Beverages
Opportunities:
Rising Occurrence of Chronic Stress Globally and Demand for Herbal And Green Tea Infused Relaxation Drinks
In February 2020, Coca-Cola entered into the Japan’s local ‘relaxation drink’ market by investing in newly-established beverage company Endian. The Endian provides unique hemp-containing drink named Chill Out.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Relaxation Beverages Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.