What is Over-The-Top Devices And Services?
Over-the-top devices and services are comprehensive offerings provided to the customers or viewers directly using the Internet, and bypassing the traditional cable, broadcast, satellite television platforms or any traditional platforms that controls and regulates the content. The OTT platforms provide viewers an experience to choose from seamless content. The content may further be personalised as per the viewer’s likings and dislikes. Growing penetration of internet, has led to the growth of the internet based services. Increasing demand for consumer electronics specifically availability of cheap smart phones has led to the high consumption of OTT services. Growing disposable incomes in the middle income households has also significantly benefitted the OTT devices and services market. Geographically, North America accounts for largest market followed by Europe and Asia Pacific region.
The market study is broken down by Type (Smartphones, Smart TVs, Gaming Consoles, Setup Box and Others) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon Web Services (United States), Netflix, Inc. (United States), Google LLC (United States), Apple Inc. (United States), The Walt Disney Company (United States), Telstra Corporation Limited (Australia), Facebook, Inc. (United States), Tencent Holdings Ltd. (China), Valve Corporation (United States) and Rakuten Group, Inc. (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Epic Games, Inc. (United States) and Vimeo, LLC (United States).
AdvanceMarketAnalytics has segmented the market of Global Over-The-Top Devices And Services market by Type, Application and Region.
On the basis of geography, the market of Over-The-Top Devices And Services has been segmented into . If we see Market by Revenue Model, the sub-segment i.e. Subscription will boost the Over-The-Top Devices And Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Content, the sub-segment i.e. Video will boost the Over-The-Top Devices And Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategiesIn 2019, The Walt Disney Company, the multinational mass media and entertainment conglomerate has announced closing of mega acquisition deal of 21st Century Fox and its related Assets. 21st Century Fox is an American multinational mass media corporation. The deal was valued at massive USD 71.3 Billion. The completion of deal establishes that Disney now has rights over all of Fox’s movies, studios, OTT platforms across the world such as Hulu and Hotstart, cable networks, and all related assets of 21st century fox. This puts the Disney Company in a dominating position in the global media and entertainment industry.
In 2021, Unacademy, the India based education technology company which is also been regarded as one of the Unicorn startups from India has announced acquisition of Rheo TV, which is a live game streaming platform. The acquisition is aimed at creating a revolution in the Indian job market, enabling the Indian youth to showcase their skills through tests online to the top Indian Companies as well as MNCs.
- Smartphone Based Video Services Account for Largest Market Share
- Increasing Penetration of Internet and thus Expansion of Internet Based Services
- Surge in Demand for Consumer Electronics
- Rising Investments in the Media and Entertainment Industry
- Gaming Based Products and Services Would Account for Larger Market Share than Film and Song Business in the Next Two Decades
- High Competition in the Market due to Emergence of Local Players
- Resistance from Previous Traditional Regulated Linear Services
Key Target AudienceOver-The-Top Devices and Services Manufacturers, Suppliers and Distributors, Component Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Amazon Web Services (United States), Netflix, Inc. (United States), Google LLC (United States), Apple Inc. (United States), The Walt Disney Company (United States), Telstra Corporation Limited (Australia), Facebook, Inc. (United States), Tencent Holdings Ltd. (China), Valve Corporation (United States) and Rakuten Group, Inc. (Japan) etc.
2. Can we have customized study for Over-The-Top Devices And Services Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Over-The-Top Devices And Services Market by 2026?
Analysts at AMA estimates Over-The-Top Devices And Services Market to reach USD Million by 2026.