What is IM Software and Apps Market?
IM software is an instant messaging technology which offers real time text transmission over the Internet. The LAN messenger operates in a same way over a local area network. Short messages are normally transmitted between two parties, when both of the user chooses to complete a thought and select send. Some of the IM applications can use push technology to provide real-time text, that transmits messages character by character, as they are composed. Moreover, the advanced instant messaging technology can add file transfer, Voice over IP, clickable hyperlinks, or video chat. The IM software is gaining popularity in recent years as number of worldwide instant messaging accounts reached seven billion in 2019.
The market study is being classified, by Application (Business use, Educational use and Social use) and major geographies with country level break-up.
Bigantsoft (Germany), Microsoft (United States), Cisco Systems, Inc. (United States), Atlassian Corporation Plc (Australia), IBM Corporation (United States), Kakao (South Korea), Line (Japan), Tencent Holdings Ltd (China), Facebook (United States), Netwin Ltd. (India), Rakuten (Japan) and Telegram (United States) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global IM Software and Apps market throughout the predicted period.
Analyst at AMA have segmented the market study of Global IM Software and Apps market by Type, Application and Region.
On the basis of geography, the market of IM Software and Apps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Strong Adoption of Mobile Technology is Fuelling the Market Growth
- Advantages Such as Easy to Use, Inexpensive and Immediate and Pervasive on a Wide Range of Different Devices
- Increasing Penetration of Internet Coupled with Smartphones
- Increasing Privacy and Security Threat
- Introduction of Social Media has Affected the Value Of IM
- Increasing Popularity in Business World
- Presence of Major Players is Leading to Increased Competition
Key Target AudienceGovernment associations, Research organizations, Software vendors, Distributors and Others
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