What is Mobile Learning?
Mobile learning is also known as M- learning it is a new way of accessing learning content using a mobile device at any network. However, it is possible to learn as per consumers' wants, as long as consumers have a modern mobile device connected to the internet. Geographically M- the learning system widely adopted in north america due to the advancement of higher technology. Hence the market of M-Learning is growing at a rapid speed over the forecast period
The market study is broken down by Type (Mobile Content Authoring, E-Books, Portable LMS, Mobile and Video Based Courseware, Interactive Assessments, Content Development and M-Enablement), by Application (PC and Mobile & Tablet) and major geographies with country level break-up.
The market of M-Learning is expected to grow market in the information and telecom sector. Increasing advancements in technology such as virtual reality, IoT and Easy Consumer access is driving the demand for the market. Several companies are operating in the market to provide offers with various features & unique offerings and are Advanced Tech or user friendly. The market is highly fragmented with the presence of several market players. Hence, it is triggering the market growth over the forecast period Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Open Edx platform (United States), Docebo (Canada), Axonify (Canada), Bridge LMS (United States), Learn Upon (Ireland), Firmwater LMS (Canada), Mind flash (United States), Digital Chalk Corporate LMS (Australia), Knowledge city (United State), Synap (Germany) and Other are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Mobile Learning market by Type, Application and Region.
On the basis of geography, the market of Mobile Learning has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Mobile will boost the Mobile Learning market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Mode, the sub-segment i.e. Online will boost the Mobile Learning market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Software, the sub-segment i.e. Mobile content learning will boost the Mobile Learning market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End user, the sub-segment i.e. Academic or Institutional level will boost the Mobile Learning market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On September 10, 2020, Mobile learning company Scrimmage has been acquired by Canadian software company ACTO Minneapolis-based Scrimmage which creates mobile learning technology for large enterprises. It these markets create an app platform that allows employees to access information and where user can learn quizzes and games.
AI and machine learning are revolutionizing business processes in various industries. and Mobile learning is another area where it has expanded its influence to a significant extent. For instance, IRI, Alexa, Google Assistant, and Cortana is dominating the market in a positive way
Market Trend
- Gamification is survival, which is going through monotonous files of learning material
- Social learning includes things such as forums, chatrooms and file-sharing options among learners and trainers is trending over the upcoming period
Market Drivers
- Variety of content is present online
- Tests your knowledge such as online quizzes are made and solving these quizzes, puzzles which helps to expand human knowledge
Opportunities
- Technology advancement in mobile learning such as low storage usage
- Augmented reality is recent technology where the user can access any content or something virtual onto something real
Restraints
- Using mobile learning creates a lot of distraction
- Unlike the software-hardware uses a physical device
Challenges
- The copyright issue is the biggest challenge in M- Learning platform
- Content security is another problem in this tech platform
Key Target Audience
Travel and Tourism industries, Training and Recruitment industries, Regulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.