Global Casein Protein Market Overview:
Casein Protein is slow-digesting dairy protein that is often taken as a supplement. Casein is well known as a "time-release" protein because of its slow absorption rate in the gut. It is moderately insoluble and forms structures known as micelles that increase its water solubility and improves metabolic rate. It is also called "anti-catabolic" as it helps reduce muscle breakdown. Some of the key players profiled in the study are Nestle S.A. (Switzerland), Royal FrieslandCampina N.V. (Netherlands), Arla Foods Ingredients Group P/S (Denmark), Groupe Lactalis (France), Saputo Inc. (Canada), Westland Milk Products (New Zealand), Body Attack Sports Nutrition GmbH & Co. KG(Germany), General Nutrition Centers, Inc. (United States), Fonterra Co-operative Group Limited (New Zealand), NutraBio Labs, Inc. (United States), Dymatize (United States), Quest Diagnostics (United States), MuscleTech (Canada), Kaged Muscle (United Kingdom) and Optimum Nutrition (United States. According to Market Analyst at AMA, the Global Casein Protein market may see a growth rate of 4.58% and would reach the market size of USD6.76 Billion by 2024.
On the basis of geography, the market of Casein Protein has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Source Type, the sub-segment i.e. Cow-Milk Caseins will boost the Casein Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Functions, the sub-segment i.e. Stabilizing will boost the Casein Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Awareness About Healthy Consciousness
- Rising Consumption as Supplements
Market Trend
- High Demand in Asia-Pacific Region
Restraints
- High Cost of Casein Protein Products
- Casein Protein May Lead to a Higher Risk of Mortality in a Higher Protein Diet
Opportunities
- Growing Demand For Protein Enriched Foods
- Growing Demand For A1 and A2 beta-Casein Proteins
Challenges
- Availability Substitute Products
Major Market Developments:
In December 2017, Arla acquired cheese business from Mondeléz in the Middle East. Financial details of the transaction have not been divulged by both companies.
In October 2018, FrieslandCampina DMV launched the latest innovation in dairy protein ingredients Micelate Prestige. This is a premium quality, cold-processed, native micellar casein isolate, derived from high-quality milk. It has 95:5 casein: whey ratio and is cold-processed and native that means the structure of the micelles is comparable to that of fresh milk.
In Casein Protein Market, it has been observed that most of the companies are upgrading or introducing innovative products in varieties of flavors. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share.
Target Audience:
Raw Material Suppliers, Distributors/Traders/Wholesalers/Suppliers, Regulatory Bodies, Including Government Agencies And NGO, Commercial Research & Development (R&D) Institutions, Government Organizations, Research Organizations, and Consulting Firms, Trade Associations and Industry Bodies and End-use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Casein Protein market on the basis of product [Edible Casein and Industrial Casein] , application [Food and Beverage, Agriculture/Animal Feed, Cosmetics, Pharmaceutical and Other Applications], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Casein Protein market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Casein Protein industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are
.** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Casein Protein market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.