Scope of the Study
Digital display advertising is the form of advertising which conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics on websites apps or social media. Display advertisers target users with particular traits to increase the ad effect frequently. Digital display ads can be personalized based on users geography and geotargeting. These advertising helps to increase the number of website page views from the customers. The purpose behind the digital display advertising is to increase the awareness and purchase intention of customers.
The market study is being classified and major geographies with country level break-up.
SocialHi5 (United States), ReportGarden (United States), Digital Business Development Ltd (United Kingdom), Lead to Conversion (United States), SevenAtoms Inc. (United States), Path Interactive (United States), Elixir Web Solutions (India), Digital 312 (United States), Search Engine People (Canada) and Starcom Worldwide (United Kingdom) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Digital Display Advertising market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Digital Display Advertising market by Type, Application and Region.
On the basis of geography, the market of Digital Display Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Need for Brand Awareness is Fueling the Market
- Availability of Targeting Options Such as Interest Targeting, Remarketing and many more
- Introduction of Technology Such as Artificial Intelligence in Digital Advertising
- Lower Click through Rate than Search Ads
- Increasing Penetration of Internet and Adoption of Smartphones
- Rising Popularity of Digital Display Advertisements
- Digital Display Advertisement Provide Lower Conversion
Key Target AudienceDigital display advertising providers, Government associations, Research organizations, software vendors and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase