Cloud Advertising Market Scope
Cloud advertising is a cloud-based service that helps to select, transact and deliver the advertising and ad-related data in which content and price vary as per the end-user access. Mostly cloud advertising used in the different e-commerce strategies such as auctions, coupons and other discounting or advertising techniques. Rapid growth in various industries such as media and entertainment, retail, tours, and travel, etc and rising adoption of cloud-based services from developing economies such as India, China, Japan, and others expected to fuel the growth of the cloud advertising market during the forecasted period.
The market study is being classified by Type (Cross Channel, End-to-end and Others), by Application (SMEs and Large Enterprises) and major geographies with country level break-up.
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Cloud Advertising market throughout the predicted period.
Amazon Web Services, Inc. (United States), Oracle Corporation (United States), Google (United States), Rackspace Inc. (United States), IBM Corporation (United States), Adobe Inc. (United States), Viant Technology LLC (United States), Salesforce.com, Inc (United States), Marin Software (United States) and Sprinklr Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are InMobi Pte Ltd (India) and SAP SE (Germany).
AdvanceMarketAnalytics has segmented the market of Global Cloud Advertising market by Type, Application and Region.
On the basis of geography, the market of Cloud Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In Nov 2019, Rackspace announced that it has agreed to acquire Onica. This acquisition brings Onica’s innovative professional services capabilities – including strategic advisory, architecture and engineering, and application development – to the Rackspace portfolio, complementing its existing managed cloud services capabilities. Terms of the transaction were not disclosed.
In Nov 2019, IBM announced Cloud Pak for Security - an open-source technology that can search and translate security data from a variety of sources, bringing together critical security insights from across a company's multi-cloud IT environment.
- Rising Adoption of Cloud-based Service
- Growth in E-commerce Industry in Developing Countries
- Rising Number of Small and Medium Enterprises in Emerging Countries
- Rising Demand for Cloud-Based Advertising in Developing Region
- Privacy and Data Security Concern
- Handling of Technical Issues
Key Target AudienceCloud Service Providers, Government Agencies, Research and Development Organisation and Potential Investors
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