Global Local SEO Software Market Overview:
Local SEO software helps businesses to promote their products or services to local customers. The software helps businesses get listed in the Local 3-Pack, a group of listings at the top of a Google results page in a separate list and accompanied by a map. Local SEO software perform functions such as sending accurate listings to search engines, monitoring online reviews, tracking local search rankings, and optimizing a company’s Google My Business profile. Local SEO products are often used by smaller organizations with a brick-and-mortar location needing to increase brand awareness and foot traffic. Some of the players profiled in the study are Whitespark (Canada), SEOprofiler (Germany), Moz (United States), BrightLocal (United Kingdom), Synup (United States), Yext (United States), SEMrush (United States), SE Ranking (United States) and GShift (Canada).
On the basis of geography, the market of Local SEO Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Smartphones will boost the Local SEO Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Subscription, the sub-segment i.e. Annual Subscription will boost the Local SEO Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Model, the sub-segment i.e. On-Premise will boost the Local SEO Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rising Number of Local Startups Worldwide
- Need for Reach of Local Business to Nearby Customers
- Demand for Building Brand Awareness of Local Business
- Increased Adoption of Cloud-based Solutions
- Risk of Data Theft
- Less Awareness about the Local SEO Software in Remote Areas
- Growing Awareness About Local SEO Software Among Small Business
- Rising Need for Time-Efficient Optimization Process
- Technical Issues and Troubleshoot Problems in Local SEO Software
Key Market Developments:
In Sept 2019, BrightLocal, a leading provider of local SEO and reputation management tools, launches Local RankFlux, an industry-first in tracking fluctuations in Google's local search algorithm.
Local SEO Software companies are focusing on research and development and planning to expand their product portfolio worldwide. The companies are engaging in developing easier to operate with marketing features for any platform, especially for unaware small business retailers. They are also planning for merger and acquisition activities to maintain their market presence.
New Entrants/Investors, Analysts and Strategic Business Planners, Local SEO Software Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-User Industry
Major Objectives Focused through this Study
To define, describe, and forecast the Global Local SEO Software market on the basis of product  , application [Large Enterprised and SMEs], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Local SEO Software market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Local SEO Software industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Local SEO Software market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.