Online Advertisement Market Scope
Online advertising, also called Internet advertising or online marketing or web advertising is a form of marketing and advertising, which uses the Internet to deliver promotional marketing messages to consumers. The surge in internet penetration across the globe is one of the major factors driving the growth of the market. Moreover, the rise of identity-based pay-per-click marketing is one of the major trend witnessing within the industry.
According to AMA, the Global Online Advertisement market is expected to see growth rate of 9.1%
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Online Advertisement market throughout the predicted period.
Amazon.Com, Inc. (United States), Aol, Inc. (United States), Baidu, Inc. (China), Facebook (United States), Google (United States), IAC (United States), LinkedIn Corporation (United States), Microsoft (United States), Twitter (United States) and Yahoo (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are WordStream (United States), WebFX (United States), PropellerAds (Cyprus), Exponential Interactive Inc. (United States) and Undertone Networks (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Online Advertisement market by Type (Search Engine Marketing, Display Advertising, Classified, Mobile, Digital Video, Lead Generation, Rich Media and Others), by Application (BFSI, Travel and Hospitality, Online Publishers, IT, Telecom and Others {Auto, Education, FMCG, Consumer Durables, Print & Electronic Media, and Others}) and Region with country level break-up.
On the basis of geography, the market of Online Advertisement has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 5 Aug 2019, Microsoft acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. and On 17 Jan 2019, Bing Ads will serve all Yahoo search ads in the new Microsoft-Verizon Media deal. The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
On 13 Jan 2016, Propeller ads, the global online advertising network has announced the release of the long-awaited self-serve platform. The self-serve advertisement platform presents advertisers and agencies with an intuitive and powerful interface that provides a more hands experience, where the setup and fine-tuning of campaigns can be accomplished anywhere at any time.
Market Trend
- The Rise of Identity-Based Pay-Per-Click Marketing
- Automation: The Rise of the Machines
- The Convergence of Paid/Organic Teams and the Rise of Content Remarketing
Market Drivers
- Growing Popularity of Smartphones
- Widespread Availability of 3G/4G Services
- The surge in Internet Penetration across the Globe
- Online Advertisement is Relatively Inexpensive Coupled with Capability to Reach Wide Target Audiences
Opportunities
- The Emergence of High Tech Technologies Such as Artificial Intelligence (AI)
Restraints
- Increased Usage of Ad Blocker
Challenges
- A Major Challenge Is the Evolving Field of Interactive Advertising
Key Target Audience
Online Advertisement Key Companies, Potential Technology Investors, Regulatory & Government Bodies, End Users and Others