Global Contextual Advertising
Global Contextual Advertising

Contextual Advertising Comprehensive Study by Type (Activity-based Advertising, Location-based Advertising, Others), Industry Vertical (Consumer Goods, Retail, and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel, Transportation, and Automobile, Healthcare, Academia and Government, Others), Approach (Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, Contextual Billboard Advertising), Deployment (Mobile Devices, Desktops, Digital Billboards) Players and Region - Global Market Outlook to 2025

Contextual Advertising Market Segmented into XX Submarkets. | Forecast Years: 2020- 2025 | CAGR: 18.5%  

Aug 2020 Edition 213 Pages 200 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
Contextual Advertising Market Definition
Contextual advertising refers to the practice of placing ads on web pages based on the content of those pages. It is also referred to as contextual marketing. It is a type of online advertisement or targeted advertisement in which promotional message is matched with the relevant digital content and displayed on the websites or other media. The advertisements are selected and displayed based on the search keywords, content, or theme of the websites. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads relevant to users.

The market study is broken down by Type (Activity-based Advertising, Location-based Advertising and Others) and major geographies with country level splits. According to AMA, the Global Contextual Advertising market is expected to see growth rate of 18.5%

The global contextual advertising market is at an emerging stage and is predicted to experience positive growth over the forecasted period. Several new players are likely to enter the market in the coming years, this will create a lucrative opportunity for the market. Additionally, The global market is predicted to strengthen the development of the market in the coming years. Moreover, innovations and developments in the field are estimated to support the growth of the market in the forecasted year. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Contextual Advertising market throughout the predicted period.

Google (United States), Media.net (Dubai), Facebook (United States), Microsoft (United States), Amazon.com (United States), AOL (Austria), Yahoo (United States), Twitter (United States), IAC (United States) and Amobee (United States) are some of the key players that are part of study coverage.

Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Contextual Advertising market by Type, Application and Region.

On the basis of geography, the market of Contextual Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Industry Vertical, the sub-segment i.e. Consumer Goods, Retail, and Restaurants will boost the Contextual Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Approach, the sub-segment i.e. Mass Contextual Advertising will boost the Contextual Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Mobile Devices will boost the Contextual Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.




Market Trend
  • High Adoption for Mobile Advertisement
  • Integration of AR and VR for Digital Customer Engagement

Market Drivers
  • Increasing Number of Social Media Users across the World
  • Personalized Marketing Strategies

Opportunities
  • Upsurging Demand due to AI and Big Data Analytics in Digital Marketing

Restraints
  • Privacy Concerns Due to Behavioral Tracking

Challenges
  • Varying Standards of Regulation Policies


Key Target Audience
Contextual Advertising Providers, Government Regulatory Bodies, Private Research Organization, Government Research Organization and Others

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.

Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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Report Objectives / Segmentation Covered
By Type
  • Activity-based Advertising
  • Location-based Advertising
  • Others
By Industry Vertical
  • Consumer Goods, Retail, and Restaurants
  • Telecom and IT
  • Banking, Financial Services, and Insurance (BFSI)
  • Media and Entertainment
  • Travel, Transportation, and Automobile
  • Healthcare
  • Academia and Government
  • Others

By Approach
  • Mass Contextual Advertising
  • Focused Contextual Advertising
  • Contextual Behavioral Advertising
  • Contextual Billboard Advertising

By Deployment
  • Mobile Devices
  • Desktops
  • Digital Billboards

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing Number of Social Media Users across the World
      • 3.2.2. Personalized Marketing Strategies
    • 3.3. Market Challenges
      • 3.3.1. Varying Standards of Regulation Policies
    • 3.4. Market Trends
      • 3.4.1. High Adoption for Mobile Advertisement
      • 3.4.2. Integration of AR and VR for Digital Customer Engagement
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Contextual Advertising, by Type, Industry Vertical, Approach, Deployment and Region (value and price ) (2014-2019)
    • 5.1. Introduction
    • 5.2. Global Contextual Advertising (Value)
      • 5.2.1. Global Contextual Advertising by: Type (Value)
        • 5.2.1.1. Activity-based Advertising
        • 5.2.1.2. Location-based Advertising
        • 5.2.1.3. Others
      • 5.2.2. Global Contextual Advertising by: Industry Vertical (Value)
        • 5.2.2.1. Consumer Goods, Retail, and Restaurants
        • 5.2.2.2. Telecom and IT
        • 5.2.2.3. Banking, Financial Services, and Insurance (BFSI)
        • 5.2.2.4. Media and Entertainment
        • 5.2.2.5. Travel, Transportation, and Automobile
        • 5.2.2.6. Healthcare
        • 5.2.2.7. Academia and Government
        • 5.2.2.8. Others
      • 5.2.3. Global Contextual Advertising by: Approach (Value)
        • 5.2.3.1. Mass Contextual Advertising
        • 5.2.3.2. Focused Contextual Advertising
        • 5.2.3.3. Contextual Behavioral Advertising
        • 5.2.3.4. Contextual Billboard Advertising
      • 5.2.4. Global Contextual Advertising by: Deployment (Value)
        • 5.2.4.1. Mobile Devices
        • 5.2.4.2. Desktops
        • 5.2.4.3. Digital Billboards
      • 5.2.5. Global Contextual Advertising Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Contextual Advertising (Price)
      • 5.3.1. Global Contextual Advertising by: Type (Price)
  • 6. Contextual Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2019)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Media.net (Dubai)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Facebook (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Microsoft (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Amazon.com (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. AOL (Austria)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Yahoo (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Twitter (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. IAC (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Amobee (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Contextual Advertising Sale, by Type, Industry Vertical, Approach, Deployment and Region (value and price ) (2020-2025)
    • 7.1. Introduction
    • 7.2. Global Contextual Advertising (Value)
      • 7.2.1. Global Contextual Advertising by: Type (Value)
        • 7.2.1.1. Activity-based Advertising
        • 7.2.1.2. Location-based Advertising
        • 7.2.1.3. Others
      • 7.2.2. Global Contextual Advertising by: Industry Vertical (Value)
        • 7.2.2.1. Consumer Goods, Retail, and Restaurants
        • 7.2.2.2. Telecom and IT
        • 7.2.2.3. Banking, Financial Services, and Insurance (BFSI)
        • 7.2.2.4. Media and Entertainment
        • 7.2.2.5. Travel, Transportation, and Automobile
        • 7.2.2.6. Healthcare
        • 7.2.2.7. Academia and Government
        • 7.2.2.8. Others
      • 7.2.3. Global Contextual Advertising by: Approach (Value)
        • 7.2.3.1. Mass Contextual Advertising
        • 7.2.3.2. Focused Contextual Advertising
        • 7.2.3.3. Contextual Behavioral Advertising
        • 7.2.3.4. Contextual Billboard Advertising
      • 7.2.4. Global Contextual Advertising by: Deployment (Value)
        • 7.2.4.1. Mobile Devices
        • 7.2.4.2. Desktops
        • 7.2.4.3. Digital Billboards
      • 7.2.5. Global Contextual Advertising Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Contextual Advertising (Price)
      • 7.3.1. Global Contextual Advertising by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Contextual Advertising: by Type(USD Million)
  • Table 2. Contextual Advertising Activity-based Advertising , by Region USD Million (2014-2019)
  • Table 3. Contextual Advertising Location-based Advertising , by Region USD Million (2014-2019)
  • Table 4. Contextual Advertising Others , by Region USD Million (2014-2019)
  • Table 5. Contextual Advertising: by Industry Vertical(USD Million)
  • Table 6. Contextual Advertising Consumer Goods, Retail, and Restaurants , by Region USD Million (2014-2019)
  • Table 7. Contextual Advertising Telecom and IT , by Region USD Million (2014-2019)
  • Table 8. Contextual Advertising Banking, Financial Services, and Insurance (BFSI) , by Region USD Million (2014-2019)
  • Table 9. Contextual Advertising Media and Entertainment , by Region USD Million (2014-2019)
  • Table 10. Contextual Advertising Travel, Transportation, and Automobile , by Region USD Million (2014-2019)
  • Table 11. Contextual Advertising Healthcare , by Region USD Million (2014-2019)
  • Table 12. Contextual Advertising Academia and Government , by Region USD Million (2014-2019)
  • Table 13. Contextual Advertising Others , by Region USD Million (2014-2019)
  • Table 14. Contextual Advertising: by Approach(USD Million)
  • Table 15. Contextual Advertising Mass Contextual Advertising , by Region USD Million (2014-2019)
  • Table 16. Contextual Advertising Focused Contextual Advertising , by Region USD Million (2014-2019)
  • Table 17. Contextual Advertising Contextual Behavioral Advertising , by Region USD Million (2014-2019)
  • Table 18. Contextual Advertising Contextual Billboard Advertising , by Region USD Million (2014-2019)
  • Table 19. Contextual Advertising: by Deployment(USD Million)
  • Table 20. Contextual Advertising Mobile Devices , by Region USD Million (2014-2019)
  • Table 21. Contextual Advertising Desktops , by Region USD Million (2014-2019)
  • Table 22. Contextual Advertising Digital Billboards , by Region USD Million (2014-2019)
  • Table 23. South America Contextual Advertising, by Country USD Million (2014-2019)
  • Table 24. South America Contextual Advertising, by Type USD Million (2014-2019)
  • Table 25. South America Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 26. South America Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 27. South America Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 28. Brazil Contextual Advertising, by Type USD Million (2014-2019)
  • Table 29. Brazil Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 30. Brazil Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 31. Brazil Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 32. Argentina Contextual Advertising, by Type USD Million (2014-2019)
  • Table 33. Argentina Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 34. Argentina Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 35. Argentina Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 36. Rest of South America Contextual Advertising, by Type USD Million (2014-2019)
  • Table 37. Rest of South America Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 38. Rest of South America Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 39. Rest of South America Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 40. Asia Pacific Contextual Advertising, by Country USD Million (2014-2019)
  • Table 41. Asia Pacific Contextual Advertising, by Type USD Million (2014-2019)
  • Table 42. Asia Pacific Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 43. Asia Pacific Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 44. Asia Pacific Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 45. China Contextual Advertising, by Type USD Million (2014-2019)
  • Table 46. China Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 47. China Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 48. China Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 49. Japan Contextual Advertising, by Type USD Million (2014-2019)
  • Table 50. Japan Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 51. Japan Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 52. Japan Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 53. India Contextual Advertising, by Type USD Million (2014-2019)
  • Table 54. India Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 55. India Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 56. India Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 57. South Korea Contextual Advertising, by Type USD Million (2014-2019)
  • Table 58. South Korea Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 59. South Korea Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 60. South Korea Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 61. Taiwan Contextual Advertising, by Type USD Million (2014-2019)
  • Table 62. Taiwan Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 63. Taiwan Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 64. Taiwan Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 65. Australia Contextual Advertising, by Type USD Million (2014-2019)
  • Table 66. Australia Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 67. Australia Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 68. Australia Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 69. Rest of Asia-Pacific Contextual Advertising, by Type USD Million (2014-2019)
  • Table 70. Rest of Asia-Pacific Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 71. Rest of Asia-Pacific Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 72. Rest of Asia-Pacific Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 73. Europe Contextual Advertising, by Country USD Million (2014-2019)
  • Table 74. Europe Contextual Advertising, by Type USD Million (2014-2019)
  • Table 75. Europe Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 76. Europe Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 77. Europe Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 78. Germany Contextual Advertising, by Type USD Million (2014-2019)
  • Table 79. Germany Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 80. Germany Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 81. Germany Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 82. France Contextual Advertising, by Type USD Million (2014-2019)
  • Table 83. France Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 84. France Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 85. France Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 86. Italy Contextual Advertising, by Type USD Million (2014-2019)
  • Table 87. Italy Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 88. Italy Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 89. Italy Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 90. United Kingdom Contextual Advertising, by Type USD Million (2014-2019)
  • Table 91. United Kingdom Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 92. United Kingdom Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 93. United Kingdom Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 94. Netherlands Contextual Advertising, by Type USD Million (2014-2019)
  • Table 95. Netherlands Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 96. Netherlands Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 97. Netherlands Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 98. Rest of Europe Contextual Advertising, by Type USD Million (2014-2019)
  • Table 99. Rest of Europe Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 100. Rest of Europe Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 101. Rest of Europe Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 102. MEA Contextual Advertising, by Country USD Million (2014-2019)
  • Table 103. MEA Contextual Advertising, by Type USD Million (2014-2019)
  • Table 104. MEA Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 105. MEA Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 106. MEA Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 107. Middle East Contextual Advertising, by Type USD Million (2014-2019)
  • Table 108. Middle East Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 109. Middle East Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 110. Middle East Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 111. Africa Contextual Advertising, by Type USD Million (2014-2019)
  • Table 112. Africa Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 113. Africa Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 114. Africa Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 115. North America Contextual Advertising, by Country USD Million (2014-2019)
  • Table 116. North America Contextual Advertising, by Type USD Million (2014-2019)
  • Table 117. North America Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 118. North America Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 119. North America Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 120. United States Contextual Advertising, by Type USD Million (2014-2019)
  • Table 121. United States Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 122. United States Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 123. United States Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 124. Canada Contextual Advertising, by Type USD Million (2014-2019)
  • Table 125. Canada Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 126. Canada Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 127. Canada Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 128. Mexico Contextual Advertising, by Type USD Million (2014-2019)
  • Table 129. Mexico Contextual Advertising, by Industry Vertical USD Million (2014-2019)
  • Table 130. Mexico Contextual Advertising, by Approach USD Million (2014-2019)
  • Table 131. Mexico Contextual Advertising, by Deployment USD Million (2014-2019)
  • Table 132. Contextual Advertising: by Type(USD/Units)
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Contextual Advertising: by Type(USD Million)
  • Table 144. Contextual Advertising Activity-based Advertising , by Region USD Million (2020-2025)
  • Table 145. Contextual Advertising Location-based Advertising , by Region USD Million (2020-2025)
  • Table 146. Contextual Advertising Others , by Region USD Million (2020-2025)
  • Table 147. Contextual Advertising: by Industry Vertical(USD Million)
  • Table 148. Contextual Advertising Consumer Goods, Retail, and Restaurants , by Region USD Million (2020-2025)
  • Table 149. Contextual Advertising Telecom and IT , by Region USD Million (2020-2025)
  • Table 150. Contextual Advertising Banking, Financial Services, and Insurance (BFSI) , by Region USD Million (2020-2025)
  • Table 151. Contextual Advertising Media and Entertainment , by Region USD Million (2020-2025)
  • Table 152. Contextual Advertising Travel, Transportation, and Automobile , by Region USD Million (2020-2025)
  • Table 153. Contextual Advertising Healthcare , by Region USD Million (2020-2025)
  • Table 154. Contextual Advertising Academia and Government , by Region USD Million (2020-2025)
  • Table 155. Contextual Advertising Others , by Region USD Million (2020-2025)
  • Table 156. Contextual Advertising: by Approach(USD Million)
  • Table 157. Contextual Advertising Mass Contextual Advertising , by Region USD Million (2020-2025)
  • Table 158. Contextual Advertising Focused Contextual Advertising , by Region USD Million (2020-2025)
  • Table 159. Contextual Advertising Contextual Behavioral Advertising , by Region USD Million (2020-2025)
  • Table 160. Contextual Advertising Contextual Billboard Advertising , by Region USD Million (2020-2025)
  • Table 161. Contextual Advertising: by Deployment(USD Million)
  • Table 162. Contextual Advertising Mobile Devices , by Region USD Million (2020-2025)
  • Table 163. Contextual Advertising Desktops , by Region USD Million (2020-2025)
  • Table 164. Contextual Advertising Digital Billboards , by Region USD Million (2020-2025)
  • Table 165. South America Contextual Advertising, by Country USD Million (2020-2025)
  • Table 166. South America Contextual Advertising, by Type USD Million (2020-2025)
  • Table 167. South America Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 168. South America Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 169. South America Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 170. Brazil Contextual Advertising, by Type USD Million (2020-2025)
  • Table 171. Brazil Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 172. Brazil Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 173. Brazil Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 174. Argentina Contextual Advertising, by Type USD Million (2020-2025)
  • Table 175. Argentina Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 176. Argentina Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 177. Argentina Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 178. Rest of South America Contextual Advertising, by Type USD Million (2020-2025)
  • Table 179. Rest of South America Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 180. Rest of South America Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 181. Rest of South America Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 182. Asia Pacific Contextual Advertising, by Country USD Million (2020-2025)
  • Table 183. Asia Pacific Contextual Advertising, by Type USD Million (2020-2025)
  • Table 184. Asia Pacific Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 185. Asia Pacific Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 186. Asia Pacific Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 187. China Contextual Advertising, by Type USD Million (2020-2025)
  • Table 188. China Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 189. China Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 190. China Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 191. Japan Contextual Advertising, by Type USD Million (2020-2025)
  • Table 192. Japan Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 193. Japan Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 194. Japan Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 195. India Contextual Advertising, by Type USD Million (2020-2025)
  • Table 196. India Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 197. India Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 198. India Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 199. South Korea Contextual Advertising, by Type USD Million (2020-2025)
  • Table 200. South Korea Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 201. South Korea Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 202. South Korea Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 203. Taiwan Contextual Advertising, by Type USD Million (2020-2025)
  • Table 204. Taiwan Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 205. Taiwan Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 206. Taiwan Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 207. Australia Contextual Advertising, by Type USD Million (2020-2025)
  • Table 208. Australia Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 209. Australia Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 210. Australia Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 211. Rest of Asia-Pacific Contextual Advertising, by Type USD Million (2020-2025)
  • Table 212. Rest of Asia-Pacific Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 213. Rest of Asia-Pacific Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 214. Rest of Asia-Pacific Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 215. Europe Contextual Advertising, by Country USD Million (2020-2025)
  • Table 216. Europe Contextual Advertising, by Type USD Million (2020-2025)
  • Table 217. Europe Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 218. Europe Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 219. Europe Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 220. Germany Contextual Advertising, by Type USD Million (2020-2025)
  • Table 221. Germany Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 222. Germany Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 223. Germany Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 224. France Contextual Advertising, by Type USD Million (2020-2025)
  • Table 225. France Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 226. France Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 227. France Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 228. Italy Contextual Advertising, by Type USD Million (2020-2025)
  • Table 229. Italy Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 230. Italy Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 231. Italy Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 232. United Kingdom Contextual Advertising, by Type USD Million (2020-2025)
  • Table 233. United Kingdom Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 234. United Kingdom Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 235. United Kingdom Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 236. Netherlands Contextual Advertising, by Type USD Million (2020-2025)
  • Table 237. Netherlands Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 238. Netherlands Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 239. Netherlands Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 240. Rest of Europe Contextual Advertising, by Type USD Million (2020-2025)
  • Table 241. Rest of Europe Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 242. Rest of Europe Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 243. Rest of Europe Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 244. MEA Contextual Advertising, by Country USD Million (2020-2025)
  • Table 245. MEA Contextual Advertising, by Type USD Million (2020-2025)
  • Table 246. MEA Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 247. MEA Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 248. MEA Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 249. Middle East Contextual Advertising, by Type USD Million (2020-2025)
  • Table 250. Middle East Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 251. Middle East Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 252. Middle East Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 253. Africa Contextual Advertising, by Type USD Million (2020-2025)
  • Table 254. Africa Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 255. Africa Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 256. Africa Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 257. North America Contextual Advertising, by Country USD Million (2020-2025)
  • Table 258. North America Contextual Advertising, by Type USD Million (2020-2025)
  • Table 259. North America Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 260. North America Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 261. North America Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 262. United States Contextual Advertising, by Type USD Million (2020-2025)
  • Table 263. United States Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 264. United States Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 265. United States Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 266. Canada Contextual Advertising, by Type USD Million (2020-2025)
  • Table 267. Canada Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 268. Canada Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 269. Canada Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 270. Mexico Contextual Advertising, by Type USD Million (2020-2025)
  • Table 271. Mexico Contextual Advertising, by Industry Vertical USD Million (2020-2025)
  • Table 272. Mexico Contextual Advertising, by Approach USD Million (2020-2025)
  • Table 273. Mexico Contextual Advertising, by Deployment USD Million (2020-2025)
  • Table 274. Contextual Advertising: by Type(USD/Units)
  • Table 275. Research Programs/Design for This Report
  • Table 276. Key Data Information from Secondary Sources
  • Table 277. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Contextual Advertising: by Type USD Million (2014-2019)
  • Figure 5. Global Contextual Advertising: by Industry Vertical USD Million (2014-2019)
  • Figure 6. Global Contextual Advertising: by Approach USD Million (2014-2019)
  • Figure 7. Global Contextual Advertising: by Deployment USD Million (2014-2019)
  • Figure 8. South America Contextual Advertising Share (%), by Country
  • Figure 9. Asia Pacific Contextual Advertising Share (%), by Country
  • Figure 10. Europe Contextual Advertising Share (%), by Country
  • Figure 11. MEA Contextual Advertising Share (%), by Country
  • Figure 12. North America Contextual Advertising Share (%), by Country
  • Figure 13. Global Contextual Advertising: by Type USD/Units (2014-2019)
  • Figure 14. Global Contextual Advertising share by Players 2019 (%)
  • Figure 15. Global Contextual Advertising share by Players (Top 3) 2019(%)
  • Figure 16. Global Contextual Advertising share by Players (Top 5) 2019(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Google (United States) Revenue, Net Income and Gross profit
  • Figure 19. Google (United States) Revenue: by Geography 2019
  • Figure 20. Media.net (Dubai) Revenue, Net Income and Gross profit
  • Figure 21. Media.net (Dubai) Revenue: by Geography 2019
  • Figure 22. Facebook (United States) Revenue, Net Income and Gross profit
  • Figure 23. Facebook (United States) Revenue: by Geography 2019
  • Figure 24. Microsoft (United States) Revenue, Net Income and Gross profit
  • Figure 25. Microsoft (United States) Revenue: by Geography 2019
  • Figure 26. Amazon.com (United States) Revenue, Net Income and Gross profit
  • Figure 27. Amazon.com (United States) Revenue: by Geography 2019
  • Figure 28. AOL (Austria) Revenue, Net Income and Gross profit
  • Figure 29. AOL (Austria) Revenue: by Geography 2019
  • Figure 30. Yahoo (United States) Revenue, Net Income and Gross profit
  • Figure 31. Yahoo (United States) Revenue: by Geography 2019
  • Figure 32. Twitter (United States) Revenue, Net Income and Gross profit
  • Figure 33. Twitter (United States) Revenue: by Geography 2019
  • Figure 34. IAC (United States) Revenue, Net Income and Gross profit
  • Figure 35. IAC (United States) Revenue: by Geography 2019
  • Figure 36. Amobee (United States) Revenue, Net Income and Gross profit
  • Figure 37. Amobee (United States) Revenue: by Geography 2019
  • Figure 38. Global Contextual Advertising: by Type USD Million (2020-2025)
  • Figure 39. Global Contextual Advertising: by Industry Vertical USD Million (2020-2025)
  • Figure 40. Global Contextual Advertising: by Approach USD Million (2020-2025)
  • Figure 41. Global Contextual Advertising: by Deployment USD Million (2020-2025)
  • Figure 42. South America Contextual Advertising Share (%), by Country
  • Figure 43. Asia Pacific Contextual Advertising Share (%), by Country
  • Figure 44. Europe Contextual Advertising Share (%), by Country
  • Figure 45. MEA Contextual Advertising Share (%), by Country
  • Figure 46. North America Contextual Advertising Share (%), by Country
  • Figure 47. Global Contextual Advertising: by Type USD/Units (2020-2025)
Some of the key companies/manufacturers profiled in the report
  • Google (United States)
  • Media.net (Dubai)
  • Facebook (United States)
  • Microsoft (United States)
  • Amazon.com (United States)
  • AOL (Austria)
  • Yahoo (United States)
  • Twitter (United States)
  • IAC (United States)
  • Amobee (United States)
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