Contextual Advertising Market Definition
Contextual advertising refers to the practice of placing ads on web pages based on the content of those pages. It is also referred to as contextual marketing. It is a type of online advertisement or targeted advertisement in which promotional message is matched with the relevant digital content and displayed on the websites or other media. The advertisements are selected and displayed based on the search keywords, content, or theme of the websites. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads relevant to users.
The market study is broken down by Type (Activity-based Advertising, Location-based Advertising and Others) and major geographies with country level splits. According to AMA, the Global Contextual Advertising market is expected to see growth rate of 18.5%
The global contextual advertising market is at an emerging stage and is predicted to experience positive growth over the forecasted period. Several new players are likely to enter the market in the coming years, this will create a lucrative opportunity for the market. Additionally, The global market is predicted to strengthen the development of the market in the coming years. Moreover, innovations and developments in the field are estimated to support the growth of the market in the forecasted year. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Contextual Advertising market throughout the predicted period.
Google (United States), Media.net (Dubai), Facebook (United States), Microsoft (United States), Amazon.com (United States), AOL (Austria), Yahoo (United States), Twitter (United States), IAC (United States) and Amobee (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Contextual Advertising market by Type, Application and Region.
On the basis of geography, the market of Contextual Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Industry Vertical, the sub-segment i.e. Consumer Goods, Retail, and Restaurants will boost the Contextual Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Approach, the sub-segment i.e. Mass Contextual Advertising will boost the Contextual Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Mobile Devices will boost the Contextual Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- High Adoption for Mobile Advertisement
- Integration of AR and VR for Digital Customer Engagement
- Increasing Number of Social Media Users across the World
- Personalized Marketing Strategies
- Upsurging Demand due to AI and Big Data Analytics in Digital Marketing
- Privacy Concerns Due to Behavioral Tracking
- Varying Standards of Regulation Policies
Key Target AudienceContextual Advertising Providers, Government Regulatory Bodies, Private Research Organization, Government Research Organization and Others
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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